Vanessa Fossier appointed

Weborama continues to evolve its organisational structure and announces the appointment of Vanessa Fossier as Head of Media. She will lead a unified division bringing together the Media Sales, Media Trading and Media Technologies teams, with the aim of enhancing the consistency, impact and performance of the data-driven media solutions offered to advertisers and agencies. Her role will also involve strengthening collaboration between departments and overseeing Marketing & Communications to ensure perfect alignment between brand strategy and commercial objectives, thereby offering advertisers even more integrated, effective and data-driven solutions.

With over ten years’ experience at the intersection of media, data and technology, Vanessa Fossier brings a wealth of expertise in media strategy, multi-channel activation and performance optimisation. Her career has taken her from media sales at JCDecaux to the implementation of data-driven strategies at Epsilon, and subsequently to the international development of Retail Media at Unlimitail.

This diversity gives her a detailed understanding of the mechanisms driving engagement and the data-centric environments that shape today’s market.

As Head of Media, her role will be to drive the growth of Weborama’s media offering by building on the company’s long-standing strengths:

• proprietary technology that combines semantic AI, advanced segmentation and behavioural analysis;
• recognised data expertise, enabling the development of integrated and highly effective media strategies;
• a unique ability to seamlessly integrate data, technology and activation.

“Thanks to her strategic vision and in-depth understanding of the media ecosystem, Vanessa Fossier will strengthen Weborama’s position as a key player in data-driven activation. Her arrival marks an important milestone in the evolution of our offering and in our shared ambition: to provide the market with increasingly integrated, effective and innovative solutions.”

Rodolphe Rodrigues, Deputy General Manager of Weborama