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Next Webo 4

NextRégie chooses Weborama for the segmentation and the qualification of its audiences

NextRégie, Sales House of the media company NextRadioTV, closed a partnership with Weborama in order to offer a behavioural targeting to their clients.Discover the complete press release here (in French).

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Libération Médias launches its Consumer Planning offer in partnership with Weborama

Libération Médias now offers its clients to build up segments in line with their audience and their targets in partnership with Weborama. Discover the article here (in French). 

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VIUZ LBB Interview

Laurence Bonicalzi-Bridier’s Interview for Viuz

Discover Laurence Bonicalzi-Bridier’s interview for Viuz “Dessine-moi ma DMP: les 4 étapes clés pour construire son actif data” (Draw me my DMP: the 4 key steps to build a data asset).She explains the 4-step process for publishers to create their data asset.Complete article here (in French).  

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La Redoute selects Weborama as its partner for the implementation of its Data Management Platform in France

 Roubaix, 26th March 2015.La Redoute, France’s leading e-commerce retailer with over 10 million active customers, has become one of the first French marketers to implement a Data Management Platform, to make customer and prospect data central to its digital communication strategy.Press release here

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Alain Levy’s interview for CB News

 Discover Alain Lévy’s interview for CB News “Un gros travail de management” (an important management effort). He explains how companies should organise in order to develop their data digital strategy.Complete article here (in French) 

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Mediacom launches “3D”, its new Data-Driven Display platform, in partnership with Weborama

 Mediacom, launches “3D” in partnership with Weborama, its new «Data-Driven Display» platform enabling data-driven programmatic buying by PBU, GroupM Programmatic Buying Unit.Based on Weborama Audience Mager (WAM), Weborama’s platform DMP module, 3D allows advertisers to create and activate data assets to improve their media strategy efficiency on Internet.This new platform has been presented on Tuesday, […]

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Stratégies

Alain Lévy’s interview for Stratégies

Discover Alain Lévy’s Interview for Stratégies “”L’algorithme est-il vraiment le meilleur ami des marques ?” (Is the algorithm really the brand’s best friend?). He explains how to use algorithms in order to segments the advertisers’ clients and prospects.Complete article here (in French) 

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Data Performance Summit

Arnaud Caplier at SAS Forum and Data Performance Summit

Tuesday, 14th of October, during the SAS Forum, Arnaud Caplier, Chief Data Officer, has participated to the conference “Digital identity and big data: opportunities, stakes and perspectives”. He has spoken about Big Data revolution, privacy and digital sovoreignty.The day after, Arnaud has participated to the Data Performance Summit. First, he was moderator to the round […]

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Data and Men: Mensquare has chosen Weborama to qualify its audience

 After CCM Benchmark, Mensquare, first french online media group, dedicated to men, collaborates with Weborama for expanding its commercial offer.Click here to read the integral press release in french.  

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Laurence Bonicalzi-Bridier’s portrait

 Laurence Bonicalzi-Bridier, Associate Director, has been interviewed in the Ratecard magazine. She spoke about publishers and Data.“The good news for publishers is that Weborama offers them new sources for income.”Click here to find the integral french interview.

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CCM Benchmark Advertising chooses Weborama to qualify its audiences

CCM Benchmark Advertising, the sales rep of the 1st French Internet group in audience, improves its media strategy by offering its clients a profile segmentation with Weborama.Find here the press release (in French)

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Mathieu Roche interview for Ratecard

Mathieu Roche (Managing Director France & UK) has been interviewed in the Ratecard magazine. He speaks about the company’s data and technological assets as well as Weborama’s offers. Click here to read the interview

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Viuz_2

Laurence Bonicalzi Bridier “Il est temps pour les éditeurs de s’approprier la data”

Discover an interview (in French) of Laurence Bonicalzi Bridier, associated director at Weborama, in Viuz : “Il est temps pour les éditeurs de s’approprier la data”. Original article here.

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Weborama in “Monday note”: Dealing With Data Frenzy”

Discover the Monday note’s article: “Dealing With Data Frenzy”. For any digital publisher, relying on data is no longer an option nor a luxury. It has become a necessity. Weborama is helping them on this subject as a 3rd party data provider.   Read the original article here

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Mathieu Roche for IAB UK “Time to focus on the viewable impressions”

Discover an interview of Mathieu Roche, Weborama MD France and UK, for IAB UK. Read the original article      

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Audience Driven Advertising Platform

Audience Driven Advertising Platform

Discover our new video, explaining Weborama’s positionning and presenting our tools.

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