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Laurence Bonicalzi Bridier “Il est temps pour les éditeurs de s’approprier la data”

Discover an interview (in French) of Laurence Bonicalzi Bridier, associated director at Weborama, in Viuz : “Il est temps pour les éditeurs de s’approprier la data”. Original article here.

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Weborama in “Monday note”: Dealing With Data Frenzy”

Discover the Monday note’s article: “Dealing With Data Frenzy”. For any digital publisher, relying on data is no longer an option nor a luxury. It has become a necessity. Weborama is helping them on this subject as a 3rd party data provider.   Read the oringal article here

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MR_IAB

Mathieu Roche for IAB UK “Time to focus on the viewable impressions”

Discover an interview of Mathieu Roche, Weborama MD France and UK, for IAB UK. Read the original article      

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Audience Driven Advertising Platform

Audience Driven Advertising Platform

Discover our new video, explaining Weborama’s positionning and presenting our tools.

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MR

From media planning to audience planning: the next step of the programmatic (r)evolution

                          Mathieu Roche, Weborama Managing Director for France and UK, explains on iMedia Connection the digital evolution from media planning to audience planning. Read the article.

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Data and big box stores by Arnaud Caplier (IAB France Symposium)

The 19th of November 2013, Arnaud Caplier, Weborama Chief Data Officer, participated to “Data and big box stores” panel session, during annual IAB France Symposium.   “La Data & la distribution” et entretien avec… par iabfrancetv   Event pictures

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Alain Levy and Daniel Sfez in the TV show “C’est votre argent” on BFM Business

On Friday, 15th of November 2013, Alain Levy and Daniel Sfez were Marc Fiorentino’s guests during his show “C’est votre argent” (“It’s your money”) on BFM Business. Watch the show since 11m30s. BFM BUSINESS “C’est votre argent”, vendredi 15/11/2013 à 19h45 from weborama on Vimeo.

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Alain SFAF

SFAF Revue / Financial Analysis °49: Weborama makes data talk

                Discover an interview of Alain Levy by Michèle Hénaff from SFAF Revue (Société Française des Analystes Financiers). Read the original article (FR).

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Arnaud VIUZ

VIUZ: “What is an efficient media data? ” by Arnaud Caplier

                Arnaud Caplier, Chief Data Officer at Weborama, explains on VIUZ what is an efficient media data. Read the original article (FR)

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We are data

The data revolution at the heart of the Weborama development project

Big Data is going to radically change the media, the marketing and also the strategy of businesses. It’s the revolution the world of marketing was waiting for. For 15 years, Weborama has been developing exceptional technological tools in the field of data science. These tools allow it to collect, organise, store, process and then exploit […]

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Alain Tyribune VIUZ

VIUZ, Experts Tribune: Data organisation by Alain Levy

                How compagnies should organise themselves to take advantage of data? Alain Levy explains the data strategy step by step. Read the original article on VIUZ (French).

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CB JPEG

CB News: Alain Levy about Big Data

Read the original CB News article (French). Big data.  People have talked of nothing else for months: it is THE buzz word in every discussion from the CEO’s office to telephone calls with investors, including simple chats around the water cooler.  . But it’s safe to say that it will stay in fashion for longer […]

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MR

Exchange Wire TraderTalkTV: Mathieu Roche explains the processes underlying effective data management

In this week’s TraderTalkTV, Weborama’s Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data can be used in audience targeting. Watch the ExchangeWire video

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