Use cases
Use case
From purchase intent
to the dealership door
Two weeks, a stock of Yaris Cross to sell and a clear-cut objective: bring buyers into dealerships, at less than €50 per visit, on a mostly mobile campaign.
Weborama bet on the precision of the intent signal. The result: a cost per visit more than halved, and a valuable lesson. The closer the targeting is to the act of purchase, the more profitable the visit. Broader audiences, meanwhile, feed the algorithm and secure volume.
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Non
Toyota
Yaris Cross · Drive to Store
Dealership visits
2.5x
more visits than the target
Cost per visit
−41%
vs average cost of model intenders
Visits generated in 2 weeks
1389
for an average CPV of €20, vs a €50 target
Solution activated
- Funnel targeting, from the finest intent (the model itself) to broader affinities, to combine precision and volume.
- Geolocated dynamic formats (DCO) guiding each user to the nearest dealership, on mobile and display.
- Measurement of physical visits with Adsquare, read targeting by targeting to identify the signals that really convert. Top performers: model intenders, SUV & hybrid context, car intenders and brand affinity.
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