A global launch,

For the launch of its new collection, Patek Philippe needed to reach an audience as rare as it is demanding, HNWIs, in many countries at once. Without ever exposing the brand in an environment unworthy of its codes. For a house of this standing, programmatic often looks more like a risk than an opportunity.

Weborama proved the opposite: international scale and prestige can go hand in hand. By combining environment curation driven by semantic AI with cross-referenced audience signals, the campaign reached almost the entire target, in contexts identified by data and approved by the house.