Use cases
Use case
Contextual
Performance
Cookieless

Contextual doesn't just rival the cookie:

it outperforms it

In consumer credit, the use of personal data is tightly regulated. Cofidis was asking a simple question: can contextual targeting deliver good CPLs and become a year-round performance lever?

Test after test, Weborama proved that contextual does not just match cookie-based targeting: it outperforms it on every KPI. Convinced, Cofidis moved 100% of its campaign to contextual.

Cofidis
Non
Cofidis
Cofidis · Cookieless contextual activation
Contextual reach
+15 pts
vs cookie-based
Contextual CTR
+25%
vs cookie-based
Contextual CPL
−32%
vs cookie-based CPL
Solution activated
  • A/B tests of contextual vs cookie-based, to measure performance objectively with hard figures.
  • Contextual targeting on the universes that trigger a need for credit: home improvement, automotive, insurance.
  • A full switch to contextual, managed on CPL within an always-on annual campaign.
"
We have been working with Weborama since 2015 to manage and optimise our performance activation campaigns. Weborama has consistently innovated and been proactive in its recommendations, particularly on contextual activation as soon as third-party cookies were phased out on Safari and Firefox, which gave us a head start.
Jenny Rozycki, Communications Officer, Media Buying, Cofidis