Webo Intent enables the activation of intent across the entire funnel, powered by a proprietary engine that scores signals in real time and reads decision trajectories.

“Adtargeting has an intrinsic weakness: it speaks to people on the wrong side oftheir decision. In a signal-saturated environment, performance no longerdepends solely on who to address, but on when to act. Intent is a window intothe future, a different way of reading the world.”

It is from this conviction that Weborama today launches Webo Intent, its agentic platform dedicated to reading and activating intent throughout the funnel.

Intent is not a funnel stage: it is a trajectory

By reading decisions as they form, Webo Intent enables action from the earliest signals of curiosity through to the purchase decision, and beyond: loyalty, cross-sell, attrition. The platform analyses the convergence of behavioural, semantic and contextual signals to detect emerging dynamics, identify signals by their intensity and position each individual within a real-time intent trajectory.

A powerful data foundation built to anticipate

Webo Intent draws on a data foundation built over more than 25 years: over 3 billion signals analysed continuously, more than 500 million URLs scored and over 200 million dynamic profiles, updated in real time. This foundation goes beyond describing audiences.It identifies intentions before they become explicit, enabling activation far upstream. An isolated signal has little value; it is their convergence andt heir reading over time that create intelligence.

From signal reading to activation

Webo Intent is built on a three-step model:

• ‍Decode: analyse signals to surface Intent Personas, dynamic profiles that reflect life moments and decision-making patterns.‍
• Structure: transform these signals into Intent Audiences through real-time scoring that positions each individual within their intent trajectory.‍
• Activate: activate these audiences at the right moment and through the right channels (display, CTV, YouTube, DOOH, CRM...),with tailored messages amplified via the creative expertise of Adways by Webo.

A proprietary engine to read intent

At the heart of Webo Intent, a proprietary engine analyses signals and builds intent scores in real time. It detects their convergence, continuously updates the reading of individual trajectories and feeds activation platforms with dynamic intelligence. It does not steer campaigns but determines what should be activated, when and for whom. Its performance relies on the quality and freshness of the signals that underpin the relevance of every decision.

Webo Intent marks a fundamental milestone in the acceleration of Weborama’s development, a company that has always placed innovation at the forefront. Its infrastructure has enabled the construction of proprietary data, free from GAFAM dependency, in a world where data sovereignty is becoming a strategic imperative for businesses.

The market has learnt to describe profiles, to analyse contexts or impressions. For a long time, it managed the funnel in silos. We believe it is now time to readit as a continuous trajectory. That is where performance is at stake. Weborama has quietly built, over time, something the market did not yet have words to describe. We are not inventing this era, we are naming it. Welcome to the era of Intent.

Rodolphe RODRIGUES, Deputy General Manager of Weborama

ABOUT

For over 25 years, Weborama has enabled brands, agencies and publishers to enhance their audiences and guide their marketing decisions through data and artificial intelligence. With Webo Intent, the company transforms intent into a living, measurable and actionable signal across the entire customer journey, from awareness to loyalty. This approach is built on a powerful proprietary technology stack (scoring, semantic and behavioural analysis) fuelled by 200 million dynamic profiles and 3 billion signals analysed continuously. Present in Europe and the United States, Weborama supports market players in building more relevant, predictive and sustainable marketing.

‍Weborama. From data to value.

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