Discover the Policy conference video (Dmexco 2016) with Alain Lévy, CEO of Weborama.
The video can be accessed here.
Discover Alain Levy’s interview (Weborama’s CEO) in Laurent Fonnet and Stéphane Gaultier’s White Paper about television’s future in the digital age.
This White Paper draws up a report on the actual balance between television and the internet.
Alain Levy explains the main concerns about TV, advertising, Big Data and programmatic in the digital age.
According to Weborama, European leader on Audience-driven advertising solutions, data are the heart of the current transformation of the digital communication.
If a brand can measure, analyze and transfer the knowledge coming from Big Data in its advertising activity, it will for sure benefit of better performances.