Privacy By Design 

Weborama is the leader in semantic artificial intelligence that optimizes the marketing strategies of companies using technological assets, data and data science expertise, based on statistical analyzes.

As part of its activity, Weborama identifies the content, services and products that correspond to your areas of interest from your browsing on the websites of our partners.

Since its creation in Paris in 1998, more than 300 key account clients have placed their trust in Weborama’s innovative solutions to manage and optimize their marketing investments.

How to contact Weborama?

Weborama, a public limited company with board of directors whose registered number is 418663894 RCS Paris, represented by Daniel Sfez, managing director.

Address: 36 rue Raspail 92300 Levallois-Perret – France

How to contact our Data Protection Officer (DPO) ?

Weborama has appointed a data protection officer whose role is to ensure the implementation of compliance with the regulations in force within the company. We invite you to contact him for any questions related to our privacy policy.

e-mail DPO: privacy@weborama.com

For your information:

The areas of interest built by Weborama take the form of audiences that do not allow you to be identified directly (Name and Surname).

These audiences refer to a set of Internet users who have been the subject of a segmentation carried out through the semantic analysis of the words contained in the pages visited on a browser.

Weborama provides this audience segmentation to its customers as well as to its business partners in order to send you personalized content and offers.

Weborama does not collect data allowing you to be directly identified (such as your name, first name, email, telephone number, etc.) and does not structure any sensitive data that may reveal your state of health, your racial or ethnic origin, your religion, your sexual orientation, political opinions or trade union membership.

Data processed on behalf of Weborama

Through internet browsers

Weborama collects data through computer programs (Tags) that websites have on their web pages. These computer programs provide free services to websites Weborama requests publishers to ensure that these tags are only executed if you accept cookies for targeted advertising purposes. The data collected via Internet browsers are:

• The Weborama Cookie identifier (W or Wui poster),
• The IP address.
• The URL pages of the various websites consulted.
• The time and duration during which you consult the various pages of the websites.
• The type and version of the browser with which you browse the internet,
• Cookie identifiers of partner technology platforms pursuing the same purposes for which this data was collected.
• Registration of consent signals, objections and user preferences by means of the TC String.

The data collected by Weborama may be enriched by data from other intermediaries, in particular our partners. This enrichment is also carried out through data from questionnaires from panels allowing us to deduce the probabilistic socio-demographic profile.

Through Mobile Application

To collect data through a mobile application, Weborama uses various partners to collect your advertising mobile identifier.

Data processed on behalf of our clients

During the first visit on the website of one of our customers who have integrated our technology, a tag is triggered and collects your browsing data on the website. The triggering of this tag has the consequences of assigning you an identifier which will be used to draw up a marketing profile about you. The data processed are as follows:

Data transmitted by our customers from their databases:

Weborama requests its customers to pseudonymize your data beforehand. Thus, Weborama is not able to identify you directly.

Through internet browsers:

Weborama collects data on behalf of its customers through their websites and on their mobile applications. The data collected are as follows:

• The Weborama Cookie identifier (W or Wui poster),
• The IP address, which is not kept, only the last approximate location observed through its Weborama cookie ID remains
• The URL pages of the various websites consulted.
• The time and duration during which you consult the various pages of the websites.,
• The type and version of the browser with which you browse the internet,
• The website on which you were exposed to advertising,
• Your behavior in the face of advertising sent to you
• Cookie identifiers of partner technology platforms pursuing the same purposes for which this data was collected.
• Registration of consent signals, objections and user preferences by means of the TC String

The data collected by Weborama may be enriched by data from other intermediaries, in particular our partners. This enrichment is also carried out through data from questionnaires from panels allowing us to deduce your probabilistic socio-demographic profile.

Through mobile application:

Customers provide us with your advertising mobile ID.

The retention periods for the data collected are defined and established with regard to the purposes for which they are processed.

In accordance with the CNIL requirements regarding the retention period of cookies for targeted advertising purposes, Weborama cookies and the data associated with these cookies will not be kept for more than 13 months. 

• 13 months for Weborama Id Cookies
• 13 months for data associated with cookies allowing to deduce centers of interest

By collecting your data, Weborama pursues the following purposes:

• Deliver to you the advertisements and commercial offers most suited to your needs and preferences,
• Help advertisers and publishers to better target their customers and future customers as part of their customer retention campaigns and commercial prospection; 
• Help companies deliver non-intrusive advertisements,
• Optimize the frequency of advertising distribution (marketing pressure) to avoid the saturation effect 
• Develop studies for advertisers in various industries (automotive, real estate, distribution, etc.) in particular, to help them gain a better understanding of consumer needs and their market and to help them analyze the performance of their customer retention campaigns and commercial prospecting campaigns,
• Reconcile the different identifiers of various terminals in order to reconcile them with a profile in a probabilistic manner.

In compliance with GDPR (“General Data Protection Reglementation”) each personal data processing we operate must rely on a legitimate basis provided for by the law.

Regarding processing operations, data collection and creation of a marketing profile, Weborama relies on the legal basis of consent. 

Regarding the other purposes listed above Weborama may have to rely on legitimate interest. 

Weborama collects and processes data relating to customers and prospects of companies that use Weborama’s services to improve their customer retention campaigns and commercial prospecting operations.

Defined categories of Weborama employees who are authorized to have access to the data described above, for the purposes of Weborama’s activities and for the limited period of time of its retention.

Our clients and partners (government organizations, advertisers, media agencies and publishers) are recipients of all the data we process.

Our service providers in the context of the services they provide to us (hosting providers, technology suppliers).

Your personal data is treated confidentially within Weborama as well as with Partners and Service Providers located in and outside the European Union. In any event, any transfer of Personal Data outside the territory of the European Union is governed by one of the mechanisms or one of the appropriate guarantees laid down by the applicable laws on the protection of Personal Data, including the GDPR.

Your personal data processed by Weborama come from our partners: 

• Third party data providers (in particular data brokers) and networks of publisher websites, subject to the latter complying with the regulations in force, in particular the information and choice obligations (consent or refusal) which must be offered to individuals;
• Third party websites, through services provided by Weborama.

The purpose of the data processing by Weborama is to establish a marketing profile.

As a result, these processing operations are subject to automated decision-making consisting in allowing a Weborama client to decide whether or not to display an advertisement based on the propensity scores that Weborama makes available to the client. Where applicable, an advertiser’s decision to purchase advertising space is not made by Weborama, but is permitted by Weborama.

However, the appetite scores produced by Weborama are intentionally categorized to ensure that their use for targeting advertising purposes does not have legal or equivalent effects that may significantly affect you.

As part of its services, Weborama attaches the utmost importance to the security and integrity of your data. Thus, Weborama undertakes to take all useful precautions in order to preserve the security of your data and in particular to protect them against any accidental destruction, alteration, distribution or unauthorized access, as well as against any other form of illicit processing or communication to third parties, unauthorized persons.

To this end, Weborama implements security and organizational measures to protect your data from unauthorized disclosure. We use various security and organizational measures such as data encryption and the implementation of identification tools.

In order to ensure an optimal level of confidentiality and in particular to avoid any unauthorized access, to guarantee the accuracy and proper use of your data, Weborama implements appropriate electronic, physical and supervisory procedures in order to safeguard and preserve the data collected through its services.

However, no one can regard itself as completely safe from a pirate attack. This is why in the event that we suffer a data breach, we undertake to inform you as soon as possible and to provide our best efforts to take all possible measures to neutralize the intrusion and minimize its impacts.