Webo Intent — Agentic Platform

Every consumer evolves.
So should your media.

Audience tells you who · Context tells you what

Everyone already knows that. Nobody knows when.

Discover Webo Intent →

We don't believe in reach.
We believe in readiness.

The market spent twenty years optimizing who to target and what to say. It forgot when to say it. That's not a detail. That's the variable that was missing the whole time.

Intent changes performance.

+26%
Conversions
+25 pts
Consideration
−20%
Wasted impressions
−40%
CPC
Measured across 2025 benchmark campaigns
Performance starts with intent.
One score. One decision layer.

Meet IQ — the Intent Quotient.

Every consumer has one. Most brands have never measured it.

IQ0EXPLORE
0–50
Explore
Build awareness
50–85
Consider
Accelerate consideration
85–100
Decide
Drive action
Ongoing
Grow
Maximise value
Intent, noun.

The signal that a consumer is about to act — before they know it themselves.
Not a demographic. Not a page. A moment.

From signal to performance.

Decode
Understand demand before competitors.
Where demand is emerging, what drives it, how it evolves — before competitors react.
Outcome: Clearer decisions.
Structure
Turn intent into audiences.
Billions of signals into dynamic audiences, scored by intent level.
Outcome: Sharper targeting.
Activate
Turn intent into action.
Media and creative aligned with consumer readiness.
Outcome: The right message, at the right stage.
Create — threads across all three
Storytelling tuned to intent.
Message and format for each stage of intent.
Performance starts with intent.
Case study — AXA

Same audience. Same budget. Different moment.

AXA had an awareness problem — or so they thought.

Their audience wasn't unaware. They were unready. Webo Intent found the 12% of their audience sitting at IQ 85+ — ready to act, but being served awareness creative.

Once media and message matched readiness:

+26% conversions in six weeks.

25 years of signal intelligence.

One of Europe's largest signal ecosystems.

200M+
Profiles
10B+
Signals
500M+
URLs
Who we are

We didn't build a better targeting tool.
We built the missing layer.

Audience and context have been solved for a decade. Intent hasn't — until now.

  • Built on the open web, processed in Europe
  • A proprietary platform: semantic AI, adserver, full data stack
  • Predictive scoring, agentic activation
  • No walled garden. No black box
SIGNAL ECOSYSTEM
Open web.
Europe-processed.
Zero black box.

Performance starts
with intent.

Understand where consumers are in their decision journey. Adapt strategy, audiences and creative accordingly.

Request a demo →