Data & Insights

Gain a deeper understanding of your consumers and get maximum value from your data

We help you achieve your business goals by leveraging data, technology & AI

Identify new revenue opportunities

Understand consumption triggers

 

Improve the effectiveness of marketing levers

Measure and justify marketing actions

Monetization

Weborama supports you at every stages of your monetization strategy to identify new revenue opportunities for Weborama partners or new partners.

Ready-to-Use Privacy Framework

  • Focus on regulatory issues
  • Accelerating the implementation of a contractual framework

Managed Cleanroom

  • Audit of potential data cross-referencing
    Identification of the most relevant segments
    Privacy and Data secrurity

Business Strategy

  • Identification of sales targets
  • Data commercialization among Weborama’s customer portfolio.

Managed Data Flows

  • Online and offline Data collection
  • Efficient Data storage and management
  • Configuration of the purpose of use

LEGAL SUPPORT

Support in implementing a contractual framework & clarification of regulatory issues

ENRICHMENT OF YOUR CRM DATABASE

Provision of selected data & qualification of customer databases at customizable time intervals

DATA SEGMENTS SELECTION

Depending on the use cases, identification of the most relevant segments

CRM Enrichment

Weborama supports you at every stage of your data strategy to enrich your consumers’ view, fuel your use cases and improve the effectiveness of your marketing actions.

Actionable Insights

Weborama supports you at every stage of your insights strategy to understand consumer decision triggers and create actionable assets.

DISCOVERY

Detection of consumer trends specific to your universe & creation of qualification criteria

SIGNALS

Qualification and profiling of customers & prospects at every stage of the decision-making process

SIGNALS

Detection and provision of targets for marketing activation

Measure

Weborama supports you at every stage of your measurement strategy, to help you better understand the performance of your levers and justify your marketing actions.

INCREMENTAL IMPACT

Measure the sales increment and ROI of your campaign on online and in-store sales

ATTRIBUTION - CONTRIBUTION

Compare yourself to market standards thanks to attribution and identify the real role of each lever with a customized contribution model

Interested by our solution

They trust us

Success Stories

Weborama reorganizes to better address the new challenges of digital advertising

The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the breakthrough of Retail Media. The Webo Media division encompasses the...

She innovates : Women of Weborama Camille Sallé, Data Analyst at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

How Does Weborama Activate and Measure Your Digital Campaigns in 2024?

With Google's announcement last December that it would be implementing Tracking Protection mode, marking the elimination of third-party cookies from 1% of Chrome users from 4 January 2024, the digital advertising landscape is undergoing a major transformation. On the...

Weborama integrates Adloox ‘s attention score across all its programmatic campaigns

By integrating Adloox 's new attention score, Weborama enables media agencies and advertisers to activate, optimize, and measure their branding and performance campaigns without relying on third-party cookies or IDs. Weborama and Adloox have been long-time partners....

She Innovates: Women of Weborama – Meet Narimen Kadem, Product Manager

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

Weborama anticipates the end of third party cookies : its ad server goes cookieless to meet the challenges of measurement and data collection without third-party cookies.

Tuesday, 21st of November - Weborama, the leader in cookieless targeted advertising thanks to its semantic AI, announces a major transformation of its AdServer, Weborama Campaign Manager (WCM). Weborama intends to meet the challenges of data collection and cookieless...