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Data science advertising

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According to Weborama, European leader on Audience-driven advertising solutions, data are the heart of the current transformation of the digital communication.

If a brand can measure, analyze and transfer the knowledge coming from Big Data in its advertising activity, it will for sure benefit of better performances.

Read the original article (Italian).

Effectiveness is “close at hand”

FloorAd, Pushdown and Interactive Layers; click to call, click to sms, click to calendar and GPS functionalities. Weborama’s range of mobile communication instruments includes the most technologically advanced and innovative solutions, in order to obtain the maximum from the unique features of the medium. Read more on the interview to Roberto Carnazza on the Mobile Advertising special issue of 360com magazine.

Read the original article.