espace client

Editialis the B2B media publisher strengthens its data strategy with Weborama

The advertising department of Editialis Group relies on a single asset of 14 content platforms 100% dedicated to B2B. To make the most of its audiences and optimize the valuation of its inventory, the publisher takes a new step in its data approach.

Download press release.

 


Weborama partner of “Trophées du eCAC40” 2017

Tuesday October 17th, the most digitalised companies of CAC 40 will be honoured. Organized by Les Echos Executives’s redaction, the event celebrate its fourth edition. During the awarding ceremony, frédéric Olivennes, General Director of Weborama France will award the “Coup de coeur du jury” trophy.

Move Publishing’s advertising production choose Weborama

Move Publishing’s advertising production choose Weborama to optimize its audience monetization. 

The media information group MOVE PUBLISHING, one of the first french group specialized in men hobbies with strong communities interest by cars, motocycles, sports and tourism, expand it digital offer. 

With this agreement with WEBORAMA, MOVE PUBLISHING goes a step further in the digital offer’s strategic developement strated two years ago. Thanks technologies and Weborama data bases, the advertising production enrich it advertising offer and give to advertisers the ability to target specific audience segments with high qualification with the 1st party data link with online services of group’s names, enriched by 3rd party data provided by Weborama. 

Download press release.

 


Bank Insurance : DMP use cases and ROI?

 

Thursday 19th of October at 11. 30AM meet Weborama’s experts for the webinar dedicated to the retail. You will discover some use cases special for the retail domain :

  • Address customers during life moments
  • Target statistical twins of consumers with strong value
  • Exclude risky profiles
  • Enrich CRM profiles with digital data
  • Target competitors’ consumers with contracts expiration
  • Generate qualified traffic in agency thanks geolocation

Register now.

Retail: DMP use cases?


Thursday 28th of September at 11. 30AM meet Weborama’s experts for the webinar dedicated to the retail. You will discover some use cases special for the retail domain :

  • Reactivate asleep customers
  • Generate qualified traffic in store thanks geolocation
  • Identify best customers to develop their statistical twins
  • Enrich CRM profiles with digital data
  • Retarget  dropped baskets
  • Personalize web site depending of shopping behaviours / product’s appetite

Register now.

 


Weborama at iMedia Brand Summit Biarritz June 13th and 14th

Weborama at iMedia Summit Biarritz June 13th and 14th.

The place to be for the end of spring. More than 500 personalities in the sector of digital marketing. Meet Weborama at the stand 1A009. 

Wednesday June 14th at 2.30PM come to the conference ” DMP experiences : overview since 2015″ and discover different clients use cases, as Axa, La Poste, La Redoute et Cofidis.

Know more.

 


Data 2nd party: DMP use cases

The 8th of June at 11.30am.

During the webinar, you will discover how Weborama Audience Manager is useful for data exchange, thanks to its network including more than 60 partners and several key features.

• choosing 2nd party partners toward its business goals

• identifying visitors’ life moments through partners’ website (moving, car buying, wedding, retirement…)

• using data exchange features of Weborama’s DMP

 

Register now

 


Download the entire white book “Press values: its audiences, its data”

 

Discover the entire white paper: “Press values: its audiences, its data”. Through this publication wrote by François Mariet supported by Weborama and Ipsos, discover:

 

• Challenges faced by the press?

• The press advantages

• How data can optimize the press audience’s knowledge and value?

 

After the fourth chapters, Weborama launches the all book.

Download it now

 

 


 Weborama au salon E-Marketing 

salon e-marketing

“Comment Weborama aide des annonceurs tels que Renault ou encore AXA à valoriser leurs data consommateurs ?”

Weborama a présenté cet atelier à l’occasion du salon E-Marketing le mardi 18 avril de 11h15. Un atelier animé par Frédéric Grelier, Chief Data Officer et Jérôme Zamy, Directeur Marketing & Communication.

 


 Optimiser ses budgets médias grâce à la DMP   

 

Optimiser ses budgets médias grâce à la DMP Weborama Audience Manager.

Rendez-vous le 27 avril à 11h.

S’adresser à une audience qualifiée et optimiser ses investissements médias sont deux enjeux majeurs pour les annonceurs.

En s’appuyant sur l’analyse des performances des segments, découvrez comment la DMP Weborama Audience Manager permet simplement

d’identifier les audiences à inclure ou à exclure de vos campagnes. Plusieurs points seront abordés durant cet atelier :

• Weborama Audience Manager, vue d’ensemble de la DMP

• Exclusion des clients pour une campagne prospects

• Exclusion d’une audience de multi-exposés n’ayant pas réagi à une campagne media

• Création d’un look-alike d’audience non performante, à des fins d’exclusion

Vous pouvez dès à présent vous inscrire !