Mobile Rich Media by Weborama
Discover the Mobile Rich Media with Weborama.
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“Pragmatic Perl”: Interview of Alexis Sukrieh, R&D Manager
“Pragmatic Perl”: Interview of Alexis Sukrieh, R&D Manager Alexis Suhrieh: I work at Weborama, one of the European leaders in the online advertising industry. I’m in charge of the R&D team and I work with very talented people, I’m very happy to be working with that team. We tried very hard to create our platform …
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Frédéric Grelier, Data specialist, joins Weborama
Frédéric Grelier is joining the Weborama team as Director of Data. “Inviting Frédéric Grelier to join the Data team led by Arnaud Caplier, confirms Weborama’s commitment to rapidly expanding its range of DATA products and services in France and abroad”, says Alain Levy, CEO of Weborama. In his 20-year career, Frédéric Grelier has become well-known …
Read more...Weborama: Annual results 2012
According to Alain Levy, CEO for Weborama: “The year 2012 did not fully meet our expectations. On the contrary, a majority of European markets where Weborama is present have experienced setbacks. Weborama has however recorded a better growth than the display market. Given the extremely promising prospects of the Data market, …
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Weborama Italy and data
According to Roberto Carnazza, Italy country manager, the real added value of a performance campaign is a worthwhile use of data. This is the concept below Weborama Audience Exchange, one of the latest products coming from the technologic expertise of the company. Read the article.
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Weborama: From data to value
Enjeux Les Echos published two articles about the online advertising ecosystem and the use of data to optimise the online campaigns. Weborama is quoted as a French start up which could be a european equivalent of american giants. Weborama has created, from 15 years, a real value from socio-demographic, behavioural and intenders data. Read the …
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TF1 Advertising innovates with Weborama: targeted catch up offer
Thanks to Weborama, TF1 Advertising enlarge its offer with targeted catch up TV. TF1 Catch up TV offer in video TF1 catch up TV offer presentation See the article and video on TF1 website. Read the press release.
Read more...Weborama: 2012 revenue +8.2%
WEBORAMA: 2012 REVENUE + 8.2% Download the press release. Weborama achieved annual consolidated revenue of € 24.268 M, up 8.2%, of which 4.5% is organic growth. The fourth quarter of 2012 was down by 3.5% to €7.362 M. Over 2012, the sector witnessed: – a major downturn in investments across all fields, including digital, …
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Weborama Audience Insight for Publishers, audience behavior analysis tool
Weborama, leveraging an in-house science, is providing a new audience behavioral analysis tool for publishers, Weborama Audience Insight. Weborama Audience Insight helps publishers to drill down into the profile of their audience in real time, and thereby to maximize its monetization. Weborama Audience Insight is a single user interface, with a 360° view of behavioral …
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Effectiveness is “close at hand”
FloorAd, Pushdown and Interactive Layers; click to call, click to sms, click to calendar and GPS functionalities. Weborama’s range of mobile communication instruments includes the most technologically advanced and innovative solutions, in order to obtain the maximum from the unique features of the medium. Read more on the interview to Roberto Carnazza on the Mobile …
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Weborama Media France presents its Christmas Offer
Weborama Media presents its Christmas Offer : – Special Christmas cluster- Target packages for every sector- Classic and Rich Media formats See the Christmas Offer.
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Weborama Italia extends the Mobile Rich Media offer
Weborama Italy strengthens the Mobile Rich Media offer, natural evolution of its technology business. An example is the Mobile Intro Page, recently displayed on the “Repubblica” m-site (m.repubblica.it), a format realized with the publisher A. Manzoni & C. and able to combine various features like visibility, user experience and versatility, due to the integration with …
Read more...Nomkwazi Hooplot, new CEO of Adrime, a Weborama company
Amsterdam – Nomkwazi Hooplot is the new managing director at online advertising technology agency Adrime, a Weborama company. Hooplot, previously Head of Digital Marketing and MT member for the Dutch National Postcode Lottery, succeeds David de Jong. Read the press release.
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Behavioral video by Weborama
WEBORAMA LAUNCHES THE BEHAVIORAL VIDEO.Instream video (pre-roll and mid-roll) is now compatible with behavioral targeting, in compliance with VAST standard.Weborama guarantees your campaign effectiveness thanks to its Adperf visibility indicator and Adloox ad verification.Instream formats are disponible on WAX, Weborama’s private premium network. Choose your campaign’s audience within 200 behavioral clusters.Contact us for more information.
Read more...Weborama: Revenue for Q3 2012 slightly on the rise despite downturn in advertising market
The consolidated revenue of the Weborama group for the third quarter of 2012 stands at € 5,200 K, as compared to € 5,118 K for the same period in 2011, representing an increase of 2%. Pro forma growth is at -3%. For the first nine months of the year, consolidated revenue stands at € 16,898 …
Read more...Strong growth of Weborama in the first half of 2012 despite difficult economic climate
The consolidated revenue of the Weborama group for the first half of 2012 increased to € 11,699 K, compared with € 9,689 K for the same period in 2011, representing 21% growth. The 50% stake in Hi-media in the UK has been accounted for by the equity method. Consolidated operating results rose by 12% to …
Read more...Weborama announces launch of Russian operations
Weborama announces the acquisition of a majority stake in the Russian company Interactive Services. With the acquisition of 51% of shares in the Russian mobile marketing specialist, Weborama extends its offer to the most dynamic digital market in Europe. The Russian digital advertising market has grown 56% in 2011 with expected growth for 2012 of …
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Big time for Big Data, Big time with Weborama
The 6th of September 2012 Alain Levy participated to the annual UDECAM meeting, during the conference “Big time for Big Data”. After the conference, Weborama organized a lunch with advertisers, to continue the discussion about the place of Data in the new advertising ecosystem.
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Video and Targeting: a successful match!
Video and Targeting: a successful match! Technology is fundamental for the realization of a successful video campaign, as it allows to fully take advantage of the potential of online advertising in many ways: by making the message more “impacting” but also by getting more detailed information regarding the …
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Discover the new Weboshowcase!
Weborama launches Weboshowcase, the new Rich Media gallery. Visualize our latest creations by formats, countries, sectors, devices…Visit WEBOSHOWCASE.COM
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