The consolidated revenue of the Weborama group for the third quarter of 2012 stands
at € 5,200 K, as compared to € 5,118 K for the same period in 2011, representing an increase of 2%.
Pro forma growth is at -3%.
For the first nine months of the year, consolidated revenue stands at € 16,898 €, a growth of 14%.
After a slowdown in the summer, the month of September witnessed an abrupt drop in the advertising market across all media, including digital. The amount of ads served fell sharply with some advertisers postponing – when not actually cancelling – their ad spend during this period, a sign of concern about a possible economic downturn. Given this sombre economic backdrop, Weborama is focusing on two major strategic priorities.
The first is the ongoing internationalization of its business, notably in areas of strong economic growth, such as Russia where Weborama has acquired a 51% stake in the company Interactive Service. The Russian digital market today boasts the most dynamic growth in all of Europe (35% in 2012). Interactive Service has been proportionally integrated within Weborama accounts since 31 July 2012. In all, the share of international business continues to increase and now represents 46% of Weborama revenues.
Weborama is also focusing on increasing its presence on the data online market where the group today holds a leading position. Data is one of the most promising markets in the online advertising sector. Weborama has been developing innovative technologies and solutions in this field for more than ten years, which have allowed it to close new contracts in 2012. Data will join technology and media in 2013 as one of Weborama’s three main business lines.
According to Alain Levy, CEO of Weborama: “The economic situation, particularly in France and Spain, has deteriorated to a point where, for the very first time, the digital market has fallen at the same rate as the rest of the advertising market – which was unexpected. The role that France and Spain play in our business explains Weborama’s relatively stable position, but the current situation and a lack of visibility call for caution. Nevertheless, we have great confidence in our assets in the fields of technology, innovation and data to see Weborama through this difficult period. Our pioneering position in the data online market and our geographic growth in emerging areas such as Russia represent significant advantages.”
Read the press release.