WEBORAMA LAUNCHES THE BEHAVIORAL VIDEO.
Instream video (pre-roll and mid-roll) is now compatible with behavioral targeting, in compliance with VAST standard.
Weborama guarantees your campaign effectiveness thanks to its Adperf visibility indicator and Adloox ad verification.
Instream formats are disponible on WAX, Weborama’s private premium network. Choose your campaign’s audience within 200 behavioral clusters.
Contact us for more information.
Video and Targeting: a successful match!
Technology is fundamental for the realization of a successful video campaign, as it allows to fully take advantage of the potential of online advertising in many ways: by making the message more “impacting” but also by getting more detailed information regarding the ad visibility and interactions, in order to evaluate the level of involvement it generates.
Also, thanks to Weborama’s targeting capabilities, it is now possible to show always the right video to the right user.
Learn more about it in the interview to Roberto Carnazza, Weborama Italia Country Manager in the IAB Seminar 2012 Netforum Special.
Read the original article.
TgAdv chooses Weborama’s Rich Media Technology for new impacting video formats.
Example of “Video Skin”.
