In an article on Viuz, Laurence Bonicalzi Bridier discusses the 5 advantages to using third party data, an asset rarely considered by major companies.
The article also details the security considerations relative to the management of 1st party data by Weborama.
The article is available in its entirety here.
In our continuing coverage of Viva Technology, CB News publishes a daily Newsletter in a countdown to the event. Laurence Bonicalzi Bridier, Director of Weborama France, was interviewed by CB News on the subject of data driven strategies and the current positions of large firms on the subject.
The June 27th edition of the Newsletter is available here.
The interview came out on June 24th and is available here.
D-2: at VIVA TECHNOLOGIE
From June 30th to July 1st the 1st edition of Viva Technology, the high-tech event of the year dedicated to innovation will be held in Paris.
The goal: Accelerating digital transformation of major companies and help startups grow and work with them.
The program: 300 conferences, 5,000 startups, 100 demos of innovations and international partners such as Weborama.
Alain Levy will speak at the roundtable “Starting up” June 30th at 17:45 and at 4:30 pm on July 1st at the keynote “How to turn your company into a data company.”
Laurence Bonicalzi Bridier, Director Weborama France, will speak at the roundtable “How will programmatic shape the future of online advertising” on June 30th at 5:10 pm.
Passes to the event are available here.
Following the june 14th general assembly, Laurence Bonicalzi Bridier was elected to the IREP (Institut de Recherches et d’Études Publicitaires) board of directors under the president Eric Trousset.
The press release is available in its entirety here.
On Friday June 17th the Institut Muilti-Médias is organizing the Séminaire Multi-Médias in Paris’s 16th Arondissement. Laurence Bonicalzi Bridier, director of Weborama France will head a module entitled “Draw me my DMP” at 1:15 PM.
Sign up to the event through Institut Multi-Média’s website here.
On May the 26th bpifrance presented its second edition of bpifrance with the Think “French Data” in partnership with Weborama. A video of Laurence Bonicalzi Bridier, director of Weborama France,’s intervention, presented by Frederic Grellier, director of communications here.
Weborama was at the “nouvelles frontières du digital” conference organised by Viuz that took place on May 10th 2016. Laurence Bonicalzi Bridier, director of Weborama France, participated in a round table discussion on the new frontiers of creativity and digital content.
The discussion was filmed in it’s entirety and can we watched here.
Laurence Bonicalzi Bridier and the Weborama team are pleased to invite you to a Webo breakfast during which AXA France will present feedback based on a recent storified display campaign.
The breakfast will take place on Thursday June 16th from 9am onwards at 5 rue Meyerbeer, 75009 Paris.
Seating is limited, RSVP by filling in the form here before May 31st
Weborama will be at the “Nouvelles frontières du digital” conferences which take place in Paris on May 10th. Laurence Bonicalzi Bridier, director at Weborama France, will be participating in a round table discussion on the new frontiers in digital content creativity starting at 11:40.
The discussion will be centered around a marketing operation led by Sosh in partnership with Weborama and Adventori, its context, the rôle played by data and content directing.
“Les nouvelles frontières du digital” is organised by Viuz, it takes place in Paris at the Pavillion Wagram located 47 avenue de Wagram starting at 8:30 AM. Tickets are available here.
Discover Laurence Bonicalzi-Bridier’s interview for Viuz “Dessine-moi ma DMP: les 4 étapes clés pour construire son actif data” (Draw me my DMP: the 4 key steps to build a data asset).
She explains the 4-step process for publishers to create their data asset.
Complete article here (in French).