Laurence Bonicalzi Bridier and the Weborama team are pleased to invite you to a Webo breakfast during which AXA France will present feedback based on a recent storified display campaign.
The breakfast will take place on Thursday June 16th from 9am onwards at 5 rue Meyerbeer, 75009 Paris.
Seating is limited, RSVP by filling in the form here before May 31st
By integrating ADventori‘s data driven personnalisation solution into its ecosystem, Weborama reinforces the efficiency of ad campaigns by brands who use Weborama’s DMP. For the time being, the implementation is active in France but should extend internationally by the end of 2016. The entirety of the press release can be downloaded here.
A new article on e-marketing.fr describes the results of a Weborama sponsored study in partnership with Exchange Wire on the use of DMPs in Europe.
The study in question can be downloaded here.
The e-marketing article is available here.
A study on Data Management Platforms and their place in an organisation featuring Weborama and led by Exchange Wire was published in Stratégies Magazine’s latest issue. Mathieu Roche, director of international developpment was interviewed in the context of a study entitled “DMP Europe 2016” lead by Exchange Wire for Weborama.
The study will be published in its entirety on April 13th, meanwhile the Stratégies article can be read here.
Recognized for its its adserver and its unique profile database in Europe, Weborama establishes itself as the preferred DMP provider for French companies with another major reference.
Due to the nature of its business, Le Groupe La Poste owns significant data assets. In order to enhance these assets and speed up its digital transformation, the 2nd French employer, accompanied by Starcom Mediavest Group, decided to rely on Weborama.
Press release here
Discover La Redoute & Weborama double interview published in Ratecard. Matthieu Coilliot, La Redoute Marketing Director speaks about the e-merchant’s digital transformation and the organisational changes needed for this evolution. In this context, Mathieu Roche, Managing Director France & UK for Weborama, details Weborama Audience Manager‘s benefits for La Redoute. “We want to make our DMP the cornerstone of our client and prospect relationship strategy in 2015” explains Matthieu Coilliot.
Full article here (in French)
Discover Laurence Bonicalzi-Bridier’s interview for Viuz “Dessine-moi ma DMP: les 4 étapes clés pour construire son actif data” (Draw me my DMP: the 4 key steps to build a data asset).
She explains the 4-step process for publishers to create their data asset.
Complete article here (in French).
Mediacom, launches “3D” in partnership with Weborama, its new «Data-Driven Display» platform enabling data-driven programmatic buying by PBU, GroupM Programmatic Buying Unit.
Based on Weborama Audience Mager (WAM), Weborama’s platform DMP module, 3D allows advertisers to create and activate data assets to improve their media strategy efficiency on Internet.
This new platform has been presented on Tuesday, January 27th, during a conference in a famous parisian hotel, to the numerous agency’s advertisers who attended the event.
For more information, read the press release (in French) here