WEBORAMA: 2012 REVENUE + 8.2%
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Weborama achieved annual consolidated revenue of € 24.268 M, up 8.2%, of which 4.5% is organic growth. The fourth quarter of 2012 was down by 3.5% to €7.362 M.
Over 2012, the sector witnessed:
- a major downturn in investments across all fields, including digital, which was especially pronounced in the second half-year;
- a market reorganization related to the power-up of Real-Time Bidding (RTB – programmatic buying on ad exchanges).
Weborama’s strategy in this context, centered on technological innovation for several years now, has brought it successfully through 2012.
The company continued its development in 2012, focusing on three major priorities:
1. International development
The international development begun a few years ago is a high priority for the company. With the launch of business in Russia and continued development in other countries, Weborama is accelerating its international presence with a share of sales abroad at 44% in 2012 versus 36% in 2011.
Initial results are promising following the launching of Weborama in Russia*: a strategic partnership on video with Gazprom Media Digital, an agreement with MSN Ru and with P&G on Rich Media. With the Russian market, Weborama is acquiring a vast outlet with high growth potential.
In Southern Europe, operations logged strong growth over the whole year:
According to Comscore, Weborama is now the leading advertising network in Spain with a reach of 89.5%. Also note the strong growth due to the RTB share of Weborama Iberica operations (40% of purchases in Q4).
Strong growth was also recorded in Italy in 2012. Weborama is the Italian leader for behavioral data (30 million marketing profiles).
In the Netherlands, despite the difficult environment that certainly had an impact on our sales, the company maintained its status as leader in the rich media field and won market shares in adserving and mobile.
2. Technological innovation
R&D investments were further intensified, allowing the recent launch of many products:
In the mobile field, with an offer of new video formats for smartphones and tablets;
In the advertising trading universe, the launch of Weborama Audience Exchange (“WAX”) that lets advertisers bid in real time (RTB) on varied, sophisticated formats in a premium context.
3. Data market conquest
The year 2012 witnessed the development of ad exchanges and RTB. In France, the RTB share of the display went from 3% in 2011 to 7% in 2012 (source: Capgemini).
During 2012, Weborama intensified its technological innovation investments around data. This strategy has been going strong for ten years now and gives Weborama a leg up in the field.
In 2012, Weborama let certain agencies buy its proprietary database to improve their trading desk performances.
In 2013, Weborama is going even farther with Weborama Audience Manager. This radical innovation is the outcome of 15 years of R&D and investment in the data universe. Weborama is the only one proposing a technological base (DMP) and exclusive third-party data (profile bases) as well as a technological infrastructure that processes this massive data in quasi-real time.
To accompany Weborama Audience Manager, the company has launched Weborama Audience Insight that gives the profile of a site audience in real time.
Weborama Audience Manager revolutionises the way advertisers use this new ecosystem. With Weborama Audience Manager, the brands will at last be able to create segmentation for each of their products and each of their offers. Currently operational, it has already been adopted by many clients who are looking for a higher return on investment than what the market currently offers.
* Our Russian subsidiary Interactive Services is held for 51% and is subject to proportional consolidation since 31 July 2012.
WEBORAMA : FROM DATA TO VALUE
Weborama is the European leader in technologies and data for online advertising. Founded in 1998 in Paris, the company employs 135 people across six countries (France, Spain, Portugal, Italy, Netherlands, UK and Russia), providing over 300 key advertisers and agencies with innovative solutions to manage, target and optimise their online marketing investments.
Weborama has been listed on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and had revenues of € 24.3 M in 2012.