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Weborama sponsored study on use of DMPs in Europe detailed on e-marketing.fr

DMP-heure-bilan-T

A new article on e-marketing.fr describes the results of a Weborama sponsored study in partnership with Exchange Wire on the use of DMPs in Europe.

The study in question can be downloaded here.

The e-marketing article is available here.


Weborama at digital marketing one to one show

logo digital marketing

On 4th &  5th of June, Weborama will participate to the digital marketing one to one show which will take place in Biarritz with more than 300 advertisers. As partner of this event, Weborama will welcome its prospects & clients to its stand and will animate a workshop “DMP: which concrete benefits for advertisers?”. Axa France and La Redoute will share their feedbacks on the implementation of Weborama Audience Manager with previously unheard testimonies. We hope to meet you there!

More information on Weborama workshop: http://en.digital-marketing-1to1.com/Programme/Expert-workshops

More information on the show: http://en.digital-marketing-1to1.com/

 

 


Double interview La Redoute & Weborama about the DMP partnership

Matthieu_Coilliot_Ratecard

Discover La Redoute & Weborama double interview published in Ratecard. Matthieu Coilliot, La Redoute Marketing Director speaks about the e-merchant’s digital transformation and the organisational changes needed for this evolution. In this context, Mathieu Roche, Managing Director France & UK for Weborama, details Weborama Audience Manager‘s benefits for La Redoute. “We want to make our DMP the cornerstone of our client and prospect relationship strategy in 2015”  explains Matthieu Coilliot.

Full article here (in French)

 


Laurence Bonicalzi-Bridier’s Interview for Viuz

VIUZ LBB Interview

Discover Laurence Bonicalzi-Bridier’s interview for Viuz “Dessine-moi ma DMP: les 4 étapes clés pour construire son actif data” (Draw me my DMP: the 4 key steps to build a data asset).

She explains the 4-step process for publishers to create their data asset.

Complete article here (in French).

 

 


La Redoute selects Weborama as its partner for the implementation of its Data Management Platform in France

logo la redoute

 

Roubaix, 26th March 2015.

La Redoute, France’s leading e-commerce retailer with over 10 million active customers, has become one of the first French marketers to implement a Data Management Platform, to make customer and prospect data central to its digital communication strategy.

Press release here