Weborama, from data to value
Weborama is an audience driven advertising platform which adapts perfectly to the new digital advertising ecosystem and translates into an original approach to the transformation of raw data into marketing value.
For 16 years, Weborama has been developing exceptional technological tools in the fields of ad serving and data science. Today, the company combines this intelligence with its European data base of 400 million marketing profiles.
More than 300 advertising customers, agencies and publishers use its innovative solutions to manage and optimise their online investments in France, Spain, Italy, Portugal, the Netherlands, the UK and Russia.
Weborama has been listed on Alternext since June 2006 (ALWEB). In 2013 its turnover reached 25.8 million euros.
Weborama, an audience driven advertising platform
Weborama is an audience driven advertising platform specifically developed to meet the needs of the new advertising ecosystem. It is based on an original approach to the transformation of raw data into marketing value, by combining:
– Weborama Campaign Manager (WCM), a proprietary technology platform, which enables media and conversion data to be collected through the broadcasting and tracking of advertising campaigns. WCM also incorporates trading desk functionalities via its DSP module.
– Weborama Audience Manager (WAM) which enables to create and manage very precise targeted marketing segments from 1st and 3rd party data.
This combination makes Weborama’s offer unique in its market.
News in 2012
Office opened in Russia.
Acquisition of the Datvantage data exchange.
Office opened in Lisbon.