ExchangeWire: Interview of Delphine Fabre-Hernoux, Global Product Marketing Manager @Weborama.

A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than on expertise and knowledge, assuming that implementing a solution will help them make the difference. This is such an unfortunate assessment which motivates me to share my point of view on how service is so important in the advertising technology industry.

Read in full on ExchangeWire.

Weborama deploys its DATA offer to the leaders of the advertising market, including customer, advertiser and publisher case studies, giving proof of the effectiveness of data in digital marketing.

Several major players in the market have opted to take advantage of Weborama’s data expertise, including the publishers Le Bon Coin and TF1 Publicité, and the advertisers Bouygues Telecom and Disneyland Paris.

Weborama is today issuing “Data according to Weborama”, a document presenting in detail its approach to Big Data and the possibilities for its application for online advertising.

DISCOVER THE BOOKLET « DATA ACCORDING TO WEBORAMA »

Read the press release.

This month, VIUZ has published three articles about different data professions at Weborama.

Discover the interviews of “data wizards”:

• Stéphane LEVY, Data Scientist: PART 1
• Isabelle CABRERA, Data Project Manager: PART 2
• Alexis SUKRIEH, R&D Manager: PART 3

“Pragmatic Perl”: Interview of Alexis Sukrieh, R&D Manager

Alexis Suhrieh: I work at Weborama, one of the European leaders in the online advertising industry. I’m in charge of the R&D team and I work with very talented people, I’m very happy to be working with that team. We tried very hard to create our platform with the full power of Perl. Not only the language but also the “culture”.

Read the entire interview.

See the original interview (Russian).

Frédéric Grelier is joining the Weborama team as Director of Data.

“Inviting Frédéric Grelier to join the Data team led by Arnaud Caplier, confirms Weborama’s commitment to rapidly expanding its range of DATA products and services in France and abroad”, says Alain Levy, CEO of Weborama.

In his 20-year career, Frédéric Grelier has become well-known for his data expertise.

Frédéric Grelier started his career as Data analyst with GMF. He then moved to the Institut IRI where he developed econometric methodologies for measuring the impact of marketing and advertising initiatives. He then took up the position of Datamining and Geo-marketing Director for Claritas, later acquired by Acxiom, a global leader in technology and marketing services.

Responsible for developing segmentations, scorings and client knowledge analyses, Frédéric Grelier continued his career with Acxiom by contributing to the company’s digital development in Europe. He went on to become  Director of Marketing for France.

Combining professional expertise and theory, Frédéric Grelier has also lectured for various university Masters programmes in the fields of statistical methods and qualitative analysis.

Grelier joins Weborama with immediate effect.

 Read the press release here

Weborama: Annual results 2012

According to Alain Levy, CEO for Weborama: “The year 2012 did not fully meet our expectations. On the contrary, a majority of European markets where Weborama is present have experienced setbacks. Weborama has however recorded a better growth than the display market. Given the extremely promising prospects of the Data market, the company has invested significantly in this field in order to consolidate its advance. These investments, along with the downturn in the market, have of course weighed on profitability but, at the end of the year, Weborama is now holding all the cards to become the European leader of data driven marketing.”

The consolidated revenue of Weborama for the 2012 financial year stood at
€ 24.268 M, against € 22.431 M for the same period in 2011, an increase of 8%. Organic growth over the year stood at 5%.

Consolidated operating results stood at 3.298 K€ (-20%).

International development continues to rise steeply with international sales currently representing 44% of consolidated revenue. The launch of operations in Russia is particularly promising given the initial success of Weborama Campaign Manager with such advertisers as Nestlé and Mars. Weborama managed its first campaigns in the Ukraine from Moscow.

An operating margin of 13.6% was recorded, against 18.3% in 2011. Weborama continued to invest in R&D (France, Holland), as well on the commercial level (international). The growth recorded in 2012, penalised by a particularly troubled French market, proved to be insufficient in absorbing the impact of new recruitments, leaving the operating margin to decrease. The net margin (consolidated companies) remains strong at 14%.

Investments were stepped up over the course of the year. In all, Weborama invested € 5.1 M:

-      Investments in R & D and infrastructure rose by 23%

-      Weborama acquired Datvantage, a French data management company

-      Weborama acquired a 51% stake in the Russian company Interactive Services, specialised in mobile marketing services.

These investments contribute to Weborama’s competitive edge just as the data market is undergoing dynamic growth:

-      Data Science: Weborama continues to develop its knowledge in the data field: thanks to new algorithms and an increasingly large database, the company today boasts an innovative, exceptionally high-performance segmentation engine.

-      Technology:

• Weborama Campaign Manager groups together all of the company’s expertise in terms of analytics, tracking and adserving. The data component sets this tool way ahead of the competition.  
• Weborama Audience Manager helps to segment, organise, store and use our partners’ data, which can be enriched with data from Weborama or from other data sources.

This combination of Data Science + Technology ushers in an era of data marketing, a sector destined for exceptional growth and in which Weborama is the forerunner.

These investments have been self-financed. Operating cash flows reached € 4.9 M and the amount of financial debt has decrease.

According to Roberto Carnazza, Italy country manager, the real added value of a performance campaign is a worthwhile use of data. This is the concept below Weborama Audience Exchange, one of the latest products coming from the technologic expertise of the company.

Read the article.

Enjeux Les Echos published two articles about the online advertising ecosystem and the use of data to optimise the online campaigns. Weborama is quoted as a French start up which could be a european equivalent of american giants. Weborama has created, from 15 years, a real value from socio-demographic, behavioural and intenders data.

Read the article L’art de transformer les data en revenu des Enjeux Les Echos.

Read the article Data, la nouvelle ruée vers l’or des Enjeux Les Echos.

TF1 Catch up TV offer in video

TF1 catch up TV offer presentation

See the article and video on TF1 website.

Read the press release.