The Weborama Data Offering
Analyse your site and define the most suitable audience
The Weborama Data offering makes it possible to use behavioral and socio-professional data during display or video campaigns.
Weborama Data helps its customers to identify and grow their audience through a wide range of socio-professional criteria and more than 25 groups of centers of interest – in other words, an Audience catalogue of more than 180 centers of interest and intents to buy. In order to reach the useful target, Weborama Data offers the option of creating ad hoc segments by crossing (combinations and/or exclusions) socio-professional criteria with centers of interest and intent-to-buy profiles.
Using an audience study conducted on the advertiser’s website, Weborama Data helps you to create a specific Segment. During this study a tag is placed on one or several of the website’s pages to collect information on the visitors’ lexical universe. This lexical universe, specific to the advertiser, will determine the basis for the semantic calculations required for drawing up a dynamic model of the customized segment.
Weborama makes all of the “standard” audience segments available in native mode on such display platforms as Adpat.tv, Appnexus, InviteMedia, Mediamath, Turn and Videology.businesscases
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Agencies, Advertisers, Trading desk
Agenda21, Agence79 (Unit1), Gamned, Havas (Affiperf), Arena Media, GroupM (Xaxis), iProspect (AMNET), ING Direct, Matiro, Mediabrands (Cadreon), Meetic, Mexad, Microsoft Advertising, The Mig, MyMedia, Neo@Ogilvy, Netbooster, OneSixty2, Pervorm, RMM Online Advertising, Tradelab, Vivaki (AudienceOnDemand)