Presentation

Weborama Data deals in audience behavioral and socio-professional segments.

Weborama builds its data thanks to advanced techniques for profiling internet users. Using multilingual glossaries, Weborama compiles words collected from research engine queries, the textual content on the pages visited and meta-data concerning the behavior of online users. Weborama applies statistical algorithms to understand how these words relate to various centers of interest and intentions to buy.

Behavioral profiles are honed over time, while the socio-professional profile, interest and intention of each user can be identified at all times. The use of individual words and exact terms also makes it possible to build extremely specific audience profiles with a view to targeting by product and by brand.

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