According to Roberto Carnazza, Italy country manager, the real added value of a performance campaign is a worthwhile use of data. This is the concept below Weborama Audience Exchange, one of the latest products coming from the technologic expertise of the company.
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FloorAd, Pushdown and Interactive Layers; click to call, click to sms, click to calendar and GPS functionalities. Weborama’s range of mobile communication instruments includes the most technologically advanced and innovative solutions, in order to obtain the maximum from the unique features of the medium. Read more on the interview to Roberto Carnazza on the Mobile Advertising special issue of 360com magazine.
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Weborama Italy strengthens the Mobile Rich Media offer, natural evolution of its technology business.
An example is the Mobile Intro Page, recently displayed on the “Repubblica” m-site (m.repubblica.it), a format realized with the publisher A. Manzoni & C. and able to combine various features like visibility, user experience and versatility, due to the integration with various types of multimedia content.
You can see a preview of the format with the dedicated QR Code.
To learn more about the mobile offer, read the press release.
Video and Targeting: a successful match!
Technology is fundamental for the realization of a successful video campaign, as it allows to fully take advantage of the potential of online advertising in many ways: by making the message more “impacting” but also by getting more detailed information regarding the ad visibility and interactions, in order to evaluate the level of involvement it generates.
Also, thanks to Weborama’s targeting capabilities, it is now possible to show always the right video to the right user.
Learn more about it in the interview to Roberto Carnazza, Weborama Italia Country Manager in the IAB Seminar 2012 Netforum Special.
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TgAdv chooses Weborama’s Rich Media Technology for new impacting video formats.
Example of “Video Skin”.
“Ad Analytics” is the key for a more intelligent Adserving, as Roberto Carnazza, Weborama Italia Country Manager, said to Netforum editorial staff in the April issue
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