On Wednesday March 16th at the Centre Étoile Saint-Honoré, Weborama will be at the 2016 edition of the Programmatique Expo participating in two round-table discussions:
- Data Driven Perspectives with Frédéric Grelier, Chief Data Officer at Weborama. Room 3 from 4:30 PM to 5:00 PM.
- The future of Programmatic, the event closing round-table discussion with Alain Levy, CEO of Weborama. Room 1 from 5:00 PM to 5:45 PM.
We also look forward to welcoming you at our booth, situated in the Business Corner 10 area, please feel free to stop by and talk.
Tickets for the event are available here.
Weborama has deployed Digital Element’s NetAcuity EdgeTM hyperlocal IP geolocation technology to improve audience segmentation and targeting accuracy.
Weborama has integrated Digital Element’s IP geolocation services into its Audience Manager and Campaign Manager modules, in order to offer clients postcode-level segmentation and targeting capabilities, ultimately improving the granularity, relevance and performance of their digital marketing investments.
Press release here
Laurence Bonicalzi Bridier is the new Country Manager for France. Mathieu Roche takes the lead of international business development.
Press release here (in french)
Recognized for its its adserver and its unique profile database in Europe, Weborama establishes itself as the preferred DMP provider for French companies with another major reference.
Due to the nature of its business, Le Groupe La Poste owns significant data assets. In order to enhance these assets and speed up its digital transformation, the 2nd French employer, accompanied by Starcom Mediavest Group, decided to rely on Weborama.
Press release here
Weborama has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Discover the press release here.
Discover Alain Levy’s interview (Weborama’s CEO) in Laurent Fonnet and Stéphane Gaultier’s White Paper about television’s future in the digital age.
This White Paper draws up a report on the actual balance between television and the internet.
Alain Levy explains the main concerns about TV, advertising, Big Data and programmatic in the digital age.
Find the entire paper here (in French).
On 4th & 5th of June, Weborama will participate to the digital marketing one to one show which will take place in Biarritz with more than 300 advertisers. As partner of this event, Weborama will welcome its prospects & clients to its stand and will animate a workshop “DMP: which concrete benefits for advertisers?”. Axa France and La Redoute will share their feedbacks on the implementation of Weborama Audience Manager with previously unheard testimonies. We hope to meet you there!
More information on Weborama workshop: http://en.digital-marketing-1to1.com/Programme/Expert-workshops
More information on the show: http://en.digital-marketing-1to1.com/
Discover “the 5 keys for an efficient data strategy” by Alain Levy, Weborama CEO in Satellinet .
He explains the efficient data strategy to adopt and the traps to avoid.
Find the article here (in French).
NextRégie, Sales House of the media company NextRadioTV, closed a partnership with Weborama in order to offer a behavioural targeting to their clients.
Discover the complete press release here (in French).
Discover Laurence Bonicalzi-Bridier’s interview for Viuz “Dessine-moi ma DMP: les 4 étapes clés pour construire son actif data” (Draw me my DMP: the 4 key steps to build a data asset).
She explains the 4-step process for publishers to create their data asset.
Complete article here (in French).