Frédéric Grelier is joining the Weborama team as Director of Data.
“Inviting Frédéric Grelier to join the Data team led by Arnaud Caplier, confirms Weborama’s commitment to rapidly expanding its range of DATA products and services in France and abroad”, says Alain Levy, CEO of Weborama.
In his 20-year career, Frédéric Grelier has become well-known for his data expertise.
Frédéric Grelier started his career as Data analyst with GMF. He then moved to the Institut IRI where he developed econometric methodologies for measuring the impact of marketing and advertising initiatives. He then took up the position of Datamining and Geo-marketing Director for Claritas, later acquired by Acxiom, a global leader in technology and marketing services.
Responsible for developing segmentations, scorings and client knowledge analyses, Frédéric Grelier continued his career with Acxiom by contributing to the company’s digital development in Europe. He went on to become Director of Marketing for France.
Combining professional expertise and theory, Frédéric Grelier has also lectured for various university Masters programmes in the fields of statistical methods and qualitative analysis.
Grelier joins Weborama with immediate effect.
Read the press release here
Thanks to Weborama, TF1 Advertising enlarge its offer with targeted catch up TV.
TF1 Catch up TV offer in video
TF1 catch up TV offer presentation
See the article and video on TF1 website.
Read the press release.
Weborama Media presents its Christmas Offer :
- Special Christmas cluster
- Target packages for every sector
- Classic and Rich Media formats
See the Christmas Offer.
WEBORAMA LAUNCHES THE BEHAVIORAL VIDEO.
Instream video (pre-roll and mid-roll) is now compatible with behavioral targeting, in compliance with VAST standard.
Weborama guarantees your campaign effectiveness thanks to its Adperf visibility indicator and Adloox ad verification.
Instream formats are disponible on WAX, Weborama’s private premium network. Choose your campaign’s audience within 200 behavioral clusters.
Contact us for more information.
The 6th of September 2012
Alain Levy participated to the annual UDECAM meeting, during the conference “Big time for Big Data”.
After the conference, Weborama organized a lunch with advertisers, to continue the discussion about the place of Data in the new advertising ecosystem.
BFM Business, Paris d’avenir, july 9TH, 9PM
“Innovative advertising for demanding consumers”, interview of Arnaud Caplier by Nathalie Croisé on the French BFM Business TV.
Weborama, pioneer in Internet advertising and leader in behavioural targeting in Europe, is pleased to announce the arrival of Sonia Mamin as part of its management team. Sonia Mamin will be managing the “Technology” business unit in France.
Read the press release.