Frédéric Grelier, Data specialist, joins Weborama
Frédéric Grelier is joining the Weborama team as Director of Data.
“Inviting Frédéric Grelier to join the Data team led by Arnaud Caplier, confirms Weborama’s commitment to rapidly expanding its range of DATA products and services in France and abroad”, says Alain Levy, CEO of Weborama.
In his 20-year career, Frédéric Grelier has become well-known for his data expertise.
Frédéric Grelier started his career as Data analyst with GMF. He then moved to the Institut IRI where he developed econometric methodologies for measuring the impact of marketing and advertising initiatives. He then took up the position of Datamining and Geo-marketing Director for Claritas, later acquired by Acxiom, a global leader in technology and marketing services.
Responsible for developing segmentations, scorings and client knowledge analyses, Frédéric Grelier continued his career with Acxiom by contributing to the company’s digital development in Europe. He went on to become Director of Marketing for France.
Combining professional expertise and theory, Frédéric Grelier has also lectured for various university Masters programmes in the fields of statistical methods and qualitative analysis.
Grelier joins Weborama with immediate effect.
Read the press release here
