In an article on Viuz, Laurence Bonicalzi Bridier discusses the 5 advantages to using third party data, an asset rarely considered by major companies.
The article also details the security considerations relative to the management of 1st party data by Weborama.
The article is available in its entirety here.
In our continuing coverage of Viva Technology, CB News publishes a daily Newsletter in a countdown to the event.
Alain Levy, CEO of Weborama, was given a platform on CB News to discuss his thoughts on data strategy and the importance of customer insight.
The June 29th edition of the Newsletter is available here.
The article can be accessed directly here.
In our continuing coverage of the Viva Technology Event, CB News is publishing a special newsletter since June 27th. Discover a feature by Weborama on the latest trends in data marketing.
The June 28th newsletter is available here.
The feature can be accessed directly here.
In our continuing coverage of Viva Technology, CB News publishes a daily Newsletter in a countdown to the event. Laurence Bonicalzi Bridier, Director of Weborama France, was interviewed by CB News on the subject of data driven strategies and the current positions of large firms on the subject.
The June 27th edition of the Newsletter is available here.
The interview came out on June 24th and is available here.
D-2: at VIVA TECHNOLOGIE
From June 30th to July 1st the 1st edition of Viva Technology, the high-tech event of the year dedicated to innovation will be held in Paris.
The goal: Accelerating digital transformation of major companies and help startups grow and work with them.
The program: 300 conferences, 5,000 startups, 100 demos of innovations and international partners such as Weborama.
Alain Levy will speak at the roundtable “Starting up” June 30th at 17:45 and at 4:30 pm on July 1st at the keynote “How to turn your company into a data company.”
Laurence Bonicalzi Bridier, Director Weborama France, will speak at the roundtable “How will programmatic shape the future of online advertising” on June 30th at 5:10 pm.
Passes to the event are available here.
Following the june 14th general assembly, Laurence Bonicalzi Bridier was elected to the IREP (Institut de Recherches et d’Études Publicitaires) board of directors under the president Eric Trousset.
The press release is available in its entirety here.
On Friday June 17th the Institut Muilti-Médias is organizing the Séminaire Multi-Médias in Paris’s 16th Arondissement. Laurence Bonicalzi Bridier, director of Weborama France will head a module entitled “Draw me my DMP” at 1:15 PM.
Sign up to the event through Institut Multi-Média’s website here.
On May the 26th bpifrance presented its second edition of bpifrance with the Think “French Data” in partnership with Weborama. A video of Laurence Bonicalzi Bridier, director of Weborama France,’s intervention, presented by Frederic Grellier, director of communications here.
For the second edition of BIG – Bpifrance Inno Génération, Bpifrance has chosen to associate Weborama with the Think “French Data : la nouvelle route” which will take place on May 26th at 10:45 AM and will tackle questions such as : Who are the future players of French data? Cutting edge French data science? The media and advertising at the forefront of “data-driven” digital transformation? The ethical quandries of tomorrow. What role will data play in the valuation of companies? Data strategies and company sovereignty.
The full press release can be downloaded here.
Weborama was at the “nouvelles frontières du digital” conference organised by Viuz that took place on May 10th 2016. Laurence Bonicalzi Bridier, director of Weborama France, participated in a round table discussion on the new frontiers of creativity and digital content.
The discussion was filmed in it’s entirety and can we watched here.