Discover the video published by French Web during which Alain Lévy, CEO of Weborama, discusses the changes made by Weborama before becoming a leader in the European data market.
He also details his conception of the web as well as his company’s commitment to guaranteeing data security and user privacy.
The video can be accessed here.
LiveRampTM, the world leader in CRM onboarding and Weborama, the French Data Company that publishes one of the most used data management platforms (DMP) in Europe, have announced the beginning of a strategic partnership. Founded on the integration of their respective platforms, this new collaboration gives weight to their complementary expertises in terms of data. Advertisers will benefit from a solution that merges the powerful LiveRamp CRM onboarding service with WAM, Weborama’s DMP.
The full press release is available here.
In an article on Viuz, Laurence Bonicalzi Bridier discusses the 5 advantages to using third party data, an asset rarely considered by major companies.
The article also details the security considerations relative to the management of 1st party data by Weborama.
The article is available in its entirety here.
In our continuing coverage of Viva Technology, CB News publishes a daily Newsletter in a countdown to the event.
Alain Levy, CEO of Weborama, was given a platform on CB News to discuss his thoughts on data strategy and the importance of customer insight.
The June 29th edition of the Newsletter is available here.
The article can be accessed directly here.
In our continuing coverage of the Viva Technology Event, CB News is publishing a special newsletter since June 27th. Discover a feature by Weborama on the latest trends in data marketing.
The June 28th newsletter is available here.
The feature can be accessed directly here.
In our continuing coverage of Viva Technology, CB News publishes a daily Newsletter in a countdown to the event. Laurence Bonicalzi Bridier, Director of Weborama France, was interviewed by CB News on the subject of data driven strategies and the current positions of large firms on the subject.
The June 27th edition of the Newsletter is available here.
The interview came out on June 24th and is available here.
D-2: at VIVA TECHNOLOGIE
From June 30th to July 1st the 1st edition of Viva Technology, the high-tech event of the year dedicated to innovation will be held in Paris.
The goal: Accelerating digital transformation of major companies and help startups grow and work with them.
The program: 300 conferences, 5,000 startups, 100 demos of innovations and international partners such as Weborama.
Alain Levy will speak at the roundtable “Starting up” June 30th at 17:45 and at 4:30 pm on July 1st at the keynote “How to turn your company into a data company.”
Laurence Bonicalzi Bridier, Director Weborama France, will speak at the roundtable “How will programmatic shape the future of online advertising” on June 30th at 5:10 pm.
Passes to the event are available here.
Following the june 14th general assembly, Laurence Bonicalzi Bridier was elected to the IREP (Institut de Recherches et d’Études Publicitaires) board of directors under the president Eric Trousset.
The press release is available in its entirety here.
On Friday June 17th the Institut Muilti-Médias is organizing the Séminaire Multi-Médias in Paris’s 16th Arondissement. Laurence Bonicalzi Bridier, director of Weborama France will head a module entitled “Draw me my DMP” at 1:15 PM.
Sign up to the event through Institut Multi-Média’s website here.
On May the 26th bpifrance presented its second edition of bpifrance with the Think “French Data” in partnership with Weborama. A video of Laurence Bonicalzi Bridier, director of Weborama France,’s intervention, presented by Frederic Grellier, director of communications here.