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“Pragmatic Perl”: Interview of Alexis Sukrieh, R&D Manager
“Pragmatic Perl”: Interview of Alexis Sukrieh, R&D Manager
Alexis Suhrieh: I work at Weborama, one of the European leaders in the online advertising industry. I’m in charge of the R&D team and I work with very talented people, I’m very happy to be working with that team. We tried very hard to create our platform with the full power of Perl. Not only the language but also the “culture”.
Read the entire interview.
See the original interview (Russian).
Weborama: Annual results 2012
Weborama: Annual results 2012
According to Alain Levy, CEO for Weborama: “The year 2012 did not fully meet our expectations. On the contrary, a majority of European markets where Weborama is present have experienced setbacks. Weborama has however recorded a better growth than the display market. Given the extremely promising prospects of the Data market, the company has invested significantly in this field in order to consolidate its advance. These investments, along with the downturn in the market, have of course weighed on profitability but, at the end of the year, Weborama is now holding all the cards to become the European leader of data driven marketing.”
|
(IN THOUSANDS OF EUROS) |
2012 |
2011 |
VARIATION |
|
Consolidated revenue |
24.268 |
22.431 |
+8% |
|
Operating results |
3.298 |
4.106 |
-20% |
|
Operating margin |
13.6% |
18.3% |
|
|
Net income from consolidated companies |
3.491 |
3.808 |
-8% |
|
Net margin (consolidated companies) |
14% |
17% |
|
|
Net result (group share) |
2.945 |
3.498 |
-16% |
|
Equity |
17.680 |
16.301 |
|
|
Cash flow |
6.978 |
8.856 |
|
|
Financial debt |
4.729 |
5.071 |
|
The consolidated revenue of Weborama for the 2012 financial year stood at
€ 24.268 M, against € 22.431 M for the same period in 2011, an increase of 8%. Organic growth over the year stood at 5%.
Consolidated operating results stood at 3.298 K€ (-20%).
International development continues to rise steeply with international sales currently representing 44% of consolidated revenue. The launch of operations in Russia is particularly promising given the initial success of Weborama Campaign Manager with such advertisers as Nestlé and Mars. Weborama managed its first campaigns in the Ukraine from Moscow.
An operating margin of 13.6% was recorded, against 18.3% in 2011. Weborama continued to invest in R&D (France, Holland), as well on the commercial level (international). The growth recorded in 2012, penalised by a particularly troubled French market, proved to be insufficient in absorbing the impact of new recruitments, leaving the operating margin to decrease. The net margin (consolidated companies) remains strong at 14%.
Investments were stepped up over the course of the year. In all, Weborama invested € 5.1 M:
- Investments in R & D and infrastructure rose by 23%
- Weborama acquired Datvantage, a French data management company
- Weborama acquired a 51% stake in the Russian company Interactive Services, specialised in mobile marketing services.
These investments contribute to Weborama’s competitive edge just as the data market is undergoing dynamic growth:
- Data Science: Weborama continues to develop its knowledge in the data field: thanks to new algorithms and an increasingly large database, the company today boasts an innovative, exceptionally high-performance segmentation engine.
- Technology:
- Weborama Campaign Manager groups together all of the company’s expertise in terms of analytics, tracking and adserving. The data component sets this tool way ahead of the competition.
- Weborama Audience Manager helps to segment, organise, store and use our partners’ data, which can be enriched with data from Weborama or from other data sources.
This combination of Data Science + Technology ushers in an era of data marketing, a sector destined for exceptional growth and in which Weborama is the forerunner.
These investments have been self-financed. Operating cash flows reached € 4.9 M and the amount of financial debt has decrease.
Weborama: From data to value
Enjeux Les Echos published two articles about the online advertising ecosystem and the use of data to optimise the online campaigns. Weborama is quoted as a French start up which could be a european equivalent of american giants. Weborama has created, from 15 years, a real value from socio-demographic, behavioural and intenders data.
Read the article L’art de transformer les data en revenu des Enjeux Les Echos.
Read the article Data, la nouvelle ruée vers l’or des Enjeux Les Echos.
Weborama: 2012 revenue +8.2%
WEBORAMA: 2012 REVENUE + 8.2%
Download the press release.
Weborama achieved annual consolidated revenue of € 24.268 M, up 8.2%, of which 4.5% is organic growth. The fourth quarter of 2012 was down by 3.5% to €7.362 M.
Over 2012, the sector witnessed:
- a major downturn in investments across all fields, including digital, which was especially pronounced in the second half-year;
- a market reorganization related to the power-up of Real-Time Bidding (RTB – programmatic buying on ad exchanges).
Weborama’s strategy in this context, centered on technological innovation for several years now, has brought it successfully through 2012.
The company continued its development in 2012, focusing on three major priorities:
1. International development
The international development begun a few years ago is a high priority for the company. With the launch of business in Russia and continued development in other countries, Weborama is accelerating its international presence with a share of sales abroad at 44% in 2012 versus 36% in 2011.
Initial results are promising following the launching of Weborama in Russia*: a strategic partnership on video with Gazprom Media Digital, an agreement with MSN Ru and with P&G on Rich Media. With the Russian market, Weborama is acquiring a vast outlet with high growth potential.
In Southern Europe, operations logged strong growth over the whole year:
According to Comscore, Weborama is now the leading advertising network in Spain with a reach of 89.5%. Also note the strong growth due to the RTB share of Weborama Iberica operations (40% of purchases in Q4).
Strong growth was also recorded in Italy in 2012. Weborama is the Italian leader for behavioral data (30 million marketing profiles).
In the Netherlands, despite the difficult environment that certainly had an impact on our sales, the company maintained its status as leader in the rich media field and won market shares in adserving and mobile.
2. Technological innovation
R&D investments were further intensified, allowing the recent launch of many products:
In the mobile field, with an offer of new video formats for smartphones and tablets;
In the advertising trading universe, the launch of Weborama Audience Exchange (“WAX”) that lets advertisers bid in real time (RTB) on varied, sophisticated formats in a premium context.
3. Data market conquest
The year 2012 witnessed the development of ad exchanges and RTB. In France, the RTB share of the display went from 3% in 2011 to 7% in 2012 (source: Capgemini).
During 2012, Weborama intensified its technological innovation investments around data. This strategy has been going strong for ten years now and gives Weborama a leg up in the field.
In 2012, Weborama let certain agencies buy its proprietary database to improve their trading desk performances.
In 2013, Weborama is going even farther with Weborama Audience Manager. This radical innovation is the outcome of 15 years of R&D and investment in the data universe. Weborama is the only one proposing a technological base (DMP) and exclusive third-party data (profile bases) as well as a technological infrastructure that processes this massive data in quasi-real time.
To accompany Weborama Audience Manager, the company has launched Weborama Audience Insight that gives the profile of a site audience in real time.
Weborama Audience Manager revolutionises the way advertisers use this new ecosystem. With Weborama Audience Manager, the brands will at last be able to create segmentation for each of their products and each of their offers. Currently operational, it has already been adopted by many clients who are looking for a higher return on investment than what the market currently offers.
* Our Russian subsidiary Interactive Services is held for 51% and is subject to proportional consolidation since 31 July 2012.
WEBORAMA : FROM DATA TO VALUE
Weborama is the European leader in technologies and data for online advertising. Founded in 1998 in Paris, the company employs 135 people across six countries (France, Spain, Portugal, Italy, Netherlands, UK and Russia), providing over 300 key advertisers and agencies with innovative solutions to manage, target and optimise their online marketing investments.
Weborama has been listed on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and had revenues of € 24.3 M in 2012.
www.weborama.com
Weborama Audience Insight for Publishers, audience behavior analysis tool
Weborama, leveraging an in-house science, is providing a new audience behavioral analysis tool for publishers, Weborama Audience Insight.
Weborama Audience Insight helps publishers to drill down into the profile of their audience in real time, and thereby to maximize its monetization.
Weborama Audience Insight is a single user interface, with a 360° view of behavioral and socio-demographic data. Weborama audience Insight allows viewing the audience structure by age, gender and occupation category, along with the distribution of behavioral segments and clusters*. The tool measures also the affinity related to each data item.
Weborama processes the information for website audiences through an integration of a specific tag on its pages.
An “Approved by Weborama” reference gives on a daily basis the most representative audience for the previous day.
This means publishers can immediately and freely value their audience profile. Working with Weborama, publishers can also build “audience packages” in line with their offering in order to optimize the monetization of their site.
*Segment being a group of clusters, Weborama’s smallest behavioral unit, corresponding to a centre of interest
See Weborama Audience Insight product sheet
Read the press release
For registration and more information:
France: wai-fr@weborama.com
Spain: wai-es@weborama.com
Italy: wai-it@weborama.com
United Kingdom: wai-uk@weborama.com
Portugal: wai-pt@weborama.com
Weborama: Revenue for Q3 2012 slightly on the rise despite downturn in advertising market
The consolidated revenue of the Weborama group for the third quarter of 2012 stands
at € 5,200 K, as compared to € 5,118 K for the same period in 2011, representing an increase of 2%.
Pro forma growth is at -3%.
For the first nine months of the year, consolidated revenue stands at € 16,898 €, a growth of 14%.
After a slowdown in the summer, the month of September witnessed an abrupt drop in the advertising market across all media, including digital. The amount of ads served fell sharply with some advertisers postponing – when not actually cancelling – their ad spend during this period, a sign of concern about a possible economic downturn. Given this sombre economic backdrop, Weborama is focusing on two major strategic priorities.
The first is the ongoing internationalization of its business, notably in areas of strong economic growth, such as Russia where Weborama has acquired a 51% stake in the company Interactive Service. The Russian digital market today boasts the most dynamic growth in all of Europe (35% in 2012). Interactive Service has been proportionally integrated within Weborama accounts since 31 July 2012. In all, the share of international business continues to increase and now represents 46% of Weborama revenues.
Weborama is also focusing on increasing its presence on the data online market where the group today holds a leading position. Data is one of the most promising markets in the online advertising sector. Weborama has been developing innovative technologies and solutions in this field for more than ten years, which have allowed it to close new contracts in 2012. Data will join technology and media in 2013 as one of Weborama’s three main business lines.
According to Alain Levy, CEO of Weborama: “The economic situation, particularly in France and Spain, has deteriorated to a point where, for the very first time, the digital market has fallen at the same rate as the rest of the advertising market – which was unexpected. The role that France and Spain play in our business explains Weborama’s relatively stable position, but the current situation and a lack of visibility call for caution. Nevertheless, we have great confidence in our assets in the fields of technology, innovation and data to see Weborama through this difficult period. Our pioneering position in the data online market and our geographic growth in emerging areas such as Russia represent significant advantages.”
Read the press release.
Strong growth of Weborama in the first half of 2012 despite difficult economic climate
The consolidated revenue of the Weborama group for the first half of 2012 increased to € 11,699 K, compared with € 9,689 K for the same period in 2011, representing 21% growth.
The 50% stake in Hi-media in the UK has been accounted for by the equity method.
Consolidated operating results rose by 12% to stand at € 1,892 K, as compared to € 1,693 K for the same period in 2011.
Operating margins stood at 16.2%, as compared to 17.5% in the first half of 2011.
Cash and cash equivalents on 30 June stood at € 10.7 M, as a result of a sharp rise in operating cash-flows. Medium-/Long-term debt is at € 5.2 M.
There was a slight increase in nonfinancial investments.
This sharp rise in consolidated revenue was entirely organic. A slight drop in operating margins is also to be noted. The Company pursued a strategy of intensive investments over the first quarter before revising them downwards in the second quarter to account for a steep decline in the display market.
Accelerated development abroad brought the share of international business to 42% of overall revenue, as compared to 37% for the same period in the previous year.
The recent opening of operations in Moscow should contribute to ratcheting up the proportion of international business.
In what amounts to a complex macro-economic climate across all of Europe, Weborama continues to show strong growth in spite of heavy exposure on the French and Spanish markets, which have been under considerable pressure during these six months.
Ad spend on display is on a broad downward trend (2% growth in the first half of 2012 against 12% in the first half of 2011) and is not expected to improve before the end of the year.
In this difficult context, Weborama is pursuing investments with a view to consolidating its pioneering position on the data market. With the development of the new display eco-system, brands will be able to base their buying strategies on marketing targets defined using all available data: CRM, websites, media and third-party data. Weborama is consequently a natural partner for helping them set up this strategy.
Innovation is even more primordial in these difficult times. The launch of mobile retargeting in the Netherlands (with Samsung) is but one illustration of new advances.
Read the press release.
Weborama announces launch of Russian operations
Weborama announces the acquisition of a majority stake in the Russian company Interactive Services.
With the acquisition of 51% of shares in the Russian mobile marketing specialist, Weborama extends its offer to the most dynamic digital market in Europe.
The Russian digital advertising market has grown 56% in 2011 with expected growth for 2012 of 35% and boasts the strongest growth in Europe. The Russian digital market presents the highest figures in terms of audience, even though the Internet is accessible to only 49% of the Russian population. The display market accounts for 26% of the market and is accelerating its strong growth.
With this acquisition, Weborama is pursuing its plans to build a leading technology platform on the Russian market. The technologies that drive display investment and rich media are going to be instrumental for the Russian ad market. With its adserving platform “Adperf”, Weborama brings to the Russian market ad technologies (adserving, rich media) that are highly successful in all markets where Weborama is active: France, Spain, the UK, the Netherlands, Italy and Portugal. The same success is expected in Russia.
While the growth of the digital advertising market is challenged in Western Europe, Weborama is launching its business in a market that presents explosive growth.
According to Alain Levy, Weborama CEO: “We are enthusiastic about exploring this new territory with our cutting-edge technologies. Russia is a very dynamic country that I know well. It is also a major country for the digital economy as a whole: it has, by far, the strongest European growth, a very large consumer base and the two largest market caps in Europe. Interactive Services is a company with technological know-how in the mobile domain, a great team and top-class management. It’s the ideal launch platform for Weborama.”
Angela Fedorchenko, co-founder and CEO of Interactive Services, will continue to develop the company and will join Weborama’s executive committee. For her: “With the recent growth of the display market in our country, there is now a strong demand for rich media and adserving technologies. Within a few years, the data market should explode in Russia. The association with Weborama is a perfect fit, with perfect timing. It will provide Interactive Services with a strong competitive advantage.”
The operation concerns 51% of the company and is a 100% cash operation.
Read the press release
Discover the new Weboshowcase!
Weborama launches Weboshowcase, the new Rich Media gallery. Visualize our latest creations by formats, countries, sectors, devices…
Visit WEBOSHOWCASE.COM
