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Register to WeboBreakfast with AXA Group

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Discover how AXA improve its media strategy with a innovative data approach.

31 jan. – 9.00 / 10.45 am – Le Patio 5 Rue Meyerbeer, 75009 Paris

Ask for an invitation here


Weborama at Media 2016

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Meet Weborama on November 29 at Médas 2016, powered by Groupe Les Echos.

Alain LEVY, CEO of Weborama, will participate at the round table “Publishers : How to win the content, marketing and technological battle”  at 11.55 am.

Ask for an invitation here 


Weborama is a partner of ACPM One Premium with Ipsos

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 ACPM One Premium : l’audience digitale de la presse auprès des cadres sup et des hauts revenus désormais mesurée ! Une première en France, dont Weborama est le partenaire technologique aux côtés d’Ipsos. Une nouvelle étape est franchie par Weborama dans la construction de son partenariat stratégique avec les éditeurs de médias, dont elle accompagne la transformation digitale, l’implantation de stratégies data-driven et la valorisation des audiences partout en Europe.
 
L’ACPM a rendu publics jeudi 17 novembre les résultats de l’étude ACPM One Premium 2015 – 2016 dont Weborama est le partenaire technologique. http://www.acpm.fr/Resultats-ONE-Premium-2015-2016

One Premium apporte des innovations majeures tant dans la mesure print que dans la mesure numérique – désormais passive – de la consultation des sites et applications de presse par tous moyens d’accès et sur tous lieux de connexion. Pour la première fois, la presse dispose d’une mesure d’audience single source multiplateforme. Portant sur la population « Premium » (Cadres et Hauts revenus), cette étude intègre tous les supports de diffusion des contenus de presse : papier, PC, tablette, smartphone (sites et applications).

La mesure « print » est déclarative, la mesure digitale est observée. Weborama est la partenaire technologique d’Ipsos Connect dans la conception et la mise en place de cette innovation dont la réalisation a duré deux ans et qui parait aujourd’hui au grand jour. http://www.ipsos.fr/revolution-dans-mesure-d-audience-presse

Weborama accompagne en France : Les Echos, Le Monde, Le Parisien, L’Equipe, Canal+ Régie, NextRégie, Libération, Le Point, Télérama, Courrier International, Radio classique, Investir, Managéo, et à l’international : 20 Minutos, Solvia, CitiNews, Avito, MSN, RBC, Imho, Ozon, Mannen Media, Alkasar, NATIVEROLL.TV, Buzzoola, 7days.ru, Baby.ru, Bakeca, Digital Metrics, Sportnetwork, Meteo Rating.
 
Retrouvez ici, le communiqué de presse diffusée par l’ACPM.
 


Challenges: ITW of Alain Lévy

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Alain Levy, CEO of Weborama, talks about the Weborama’s succes story : challenges, data assets and the future of the company.

The article can be accessed directly here.

 


emarketing.fr: Alain Lévy, data-driven CEO

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Alain Levy, CEO of Weborama, was given a platform on emarketing.fr to discuss the data assets of the companies and the importance of their digital transformation.

The article can be accessed directly here.

 


DMEXCO – The Policy Debate

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Discover the Policy conference video (Dmexco 2016) with Alain Lévy, CEO of Weborama.

The video can be accessed here.

 

 


Weborama at Dmexco

DMEXCO_ENMeet Weborama on September 14 & 15 at Dmexco in Köln (Germany), the place to be for Digital Marketing and Data innovation.

  • Visit our stand, take a break, eat something while chatting with our team,
  • Attend one of Weborama’s presentations the 14 september at 10.45 am, 2.15 pm or the 15 september at 11.15 am,
  • Attend topolicy debate” with Alain LEVY, CEO of Weborama, the 14 september at 2.30 pm,
  • Ask for an invitation here to the private cocktail we organise with Ratecard an IAB France, the 14 september from 7.30 pm.

Weborama and AXA compete together at Udecam Solutions Forum

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Weborama at Les Rencontres de l’Udecam (2016.09.06)

Next week,  the famous event held in Paris will host a brand new competition : Udecam Solutions Forum.

Actually, Weborama and AXA have been shortlisted to present Audience Planning : an innovative project dealing with data strategy.

At 3.45, Alain Levy, CEO of Weborama, and Rodolphe Rodrigues, Global Media Director of AXA will highlight

  • key takeaways of the solution
  • how Weborama helps AXA into its data strategy

From 2.00pm, you can meet Weborama at Salle Montenotte : Booth N°8.


French Web video : Weborama adds data to the words of the web

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Discover the video published by French Web during which Alain Lévy, CEO of Weborama, discusses the changes made by Weborama before becoming a leader in the European data market.

He also details his conception of the web as well as his company’s commitment to guaranteeing data security and user privacy.

The video can be accessed here.


Weborama announces a partnership with Liveramp

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LiveRampTM, the world leader in CRM onboarding and Weborama, the French Data Company that publishes one of the most used data management platforms (DMP) in Europe, have announced the beginning of a strategic partnership. Founded on the integration of their respective platforms, this new collaboration gives weight to their complementary expertises in terms of data. Advertisers will benefit from a solution that merges the powerful LiveRamp CRM onboarding service with WAM, Weborama’s DMP.

The full press release is available here.