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Weborama: Annual results 2012
According to Alain Levy, CEO for Weborama: “The year 2012 did not fully meet our expectations. On the contrary, a majority of European markets where Weborama is present have experienced setbacks. Weborama has however recorded a better growth than the display market. Given the extremely promising prospects of the Data market, …
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Weborama Italy and data
According to Roberto Carnazza, Italy country manager, the real added value of a performance campaign is a worthwhile use of data. This is the concept below Weborama Audience Exchange, one of the latest products coming from the technologic expertise of the company. Read the article.
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Weborama: From data to value
Enjeux Les Echos published two articles about the online advertising ecosystem and the use of data to optimise the online campaigns. Weborama is quoted as a French start up which could be a european equivalent of american giants. Weborama has created, from 15 years, a real value from socio-demographic, behavioural and intenders data. Read the …
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