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LiveRampTM, the world leader in CRM onboarding and Weborama, the French Data Company that publishes one of the most used data management platforms (DMP) in Europe, have announced the beginning of a strategic partnership. Founded on the integration of their respective platforms, this new collaboration gives weight to their complementary expertises in terms of data. Advertisers will benefit from a solution that merges the powerful LiveRamp CRM onboarding service with WAM, Weborama’s DMP.

The full press release is available here.