Weborama announces the acquisition of a majority stake in the Russian company Interactive Services.
With the acquisition of 51% of shares in the Russian mobile marketing specialist, Weborama extends its offer to the most dynamic digital market in Europe.
The Russian digital advertising market has grown 56% in 2011 with expected growth for 2012 of 35% and boasts the strongest growth in Europe. The Russian digital market presents the highest figures in terms of audience, even though the Internet is accessible to only 49% of the Russian population. The display market accounts for 26% of the market and is accelerating its strong growth.
With this acquisition, Weborama is pursuing its plans to build a leading technology platform on the Russian market. The technologies that drive display investment and rich media are going to be instrumental for the Russian ad market. With its adserving platform “Adperf”, Weborama brings to the Russian market ad technologies (adserving, rich media) that are highly successful in all markets where Weborama is active: France, Spain, the UK, the Netherlands, Italy and Portugal. The same success is expected in Russia.
While the growth of the digital advertising market is challenged in Western Europe, Weborama is launching its business in a market that presents explosive growth.
According to Alain Levy, Weborama CEO: “We are enthusiastic about exploring this new territory with our cutting-edge technologies. Russia is a very dynamic country that I know well. It is also a major country for the digital economy as a whole: it has, by far, the strongest European growth, a very large consumer base and the two largest market caps in Europe. Interactive Services is a company with technological know-how in the mobile domain, a great team and top-class management. It’s the ideal launch platform for Weborama.”
Angela Fedorchenko, co-founder and CEO of Interactive Services, will continue to develop the company and will join Weborama’s executive committee. For her: “With the recent growth of the display market in our country, there is now a strong demand for rich media and adserving technologies. Within a few years, the data market should explode in Russia. The association with Weborama is a perfect fit, with perfect timing. It will provide Interactive Services with a strong competitive advantage.”
The operation concerns 51% of the company and is a 100% cash operation.
Read the press release
