Video and Targeting: a successful match!
Technology is fundamental for the realization of a successful video campaign, as it allows to fully take advantage of the potential of online advertising in many ways: by making the message more “impacting” but also by getting more detailed information regarding the ad visibility and interactions, in order to evaluate the level of involvement it generates.
Also, thanks to Weborama’s targeting capabilities, it is now possible to show always the right video to the right user.
Learn more about it in the interview to Roberto Carnazza, Weborama Italia Country Manager in the IAB Seminar 2012 Netforum Special.
Read the original article.