Weborama, the European leader in technologies for online advertising, today announces consolidated revenue* for the second quarter of 2012 increased to 6,690 K€, compared with 5,568 K€ for the same period in 2011. This represents a 20% growth. The impact on the consolidated revenue of the integration of Datvantage (95% of which was acquired on the 23rd May 2012) is negligible.
*This consolidated revenue includes 50% of Hi-Media UK revenue (Weborama has acquired a 50% stake in Hi-Media UK at the end of 2011). The final decision whether or not to consolidate this participation will be taken upon releasing the accounts at the end of the first semester.
For the first half of 2012, consolidated revenue was 12,360 K€* versus 9,690 K€ in 2011, which is a 28% consolidated growth. This performance is all the more significant when compared to the 6% growth experienced by the digital advertising market as a whole (source: SRI/Cap Gemini/Udecam).
Alain Levy, CEO of Weborama, explains, ‘Despite the economic crisis, Weborama continues to develop without losing sight of its objective to become THE reference for digital data in Europe.
To achieve this, we continue to invest in technology and innovation.’
During the first half of 2012, Weborama added new elements to its offerings:
- Rich media products for mobiles / tablets,bringing together innovative formats and data
- Geotargeting: a product combining geolocalisation and behavioural targeting developed firstly for supermarkets and car dealerships, enabling them to target a given population within a catchment area defined by GPS coordinates
- Targeted campaigns available via Real-Time Bidding (RTB) on the Weborama Ad Exchange (WAX)
- Development of the marketing of trading desk data (Audience On Demand, Affiperf, AMNet, etc.), now available on demand-side platforms (Invite Media, MediaMath, AppNexus, etc.)
The acquisition of the Datvantage technology in May of this year is a further step towards establishing an integrated data management platform (DMP). Now brands can manage all their data (CRM, analytics, media), and combine it with third party data in order to obtain better results in their display campaigns and also to derive the most from their digital CRMs and web analytics. Weborama is at the heart of this new fundamental development in marketing.
Moreover, Weborama has continued to recruit the best talent. In recent months, two distinguished figures in the industry have joined the company. Sonia Mamin, who previously managed Doubleclick and Smartclip, has taken control of the Technology business unit for France, whilst Arnaud Caplier, the former Managing Director of Acxiom and founder and CEO of Datvantage, has become Chief Data Officer.
WEBORAMA : FROM DATA TO VALUE
Weborama is the European leader in technologies and data for online advertising.
Launched in 1998 in Paris, the company employs 135 peopleacross six countries (France, Spain, Portugal, Italy, Netherlands and UK), providing over 300 key advertisers and agencies with innovative solutions to manage, target and optimise their online marketing investments.
Weborama has been listed on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and had revenues of 22.4M€ in 2011.