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Data and Men: Mensquare has chosen Weborama to qualify its audience

  After CCM Benchmark, Mensquare, first french online media group, dedicated to men, collaborates with Weborama for expanding its commercial offer. Click here to read the integral press release in french.    

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Laurence Bonicalzi-Bridier’s portrait

 Laurence Bonicalzi-Bridier, Associate Director, has been interviewed in the Ratecard magazine. She spoke about publishers and Data. “The good news for publishers is that Weborama offers them new sources for income.” Click here to find the integral french interview.

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CCM Benchmark Advertising chooses Weborama to qualify its audiences

CCM Benchmark Advertising, the sales rep of the 1st French Internet group in audience, improves its media strategy by offering its clients a profile segmentation with Weborama. Find here the press release (in French)

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Laurence Bonicalzi Bridier “Il est temps pour les éditeurs de s’approprier la data”

Discover an interview (in French) of Laurence Bonicalzi Bridier, associated director at Weborama, in Viuz : “Il est temps pour les éditeurs de s’approprier la data”. Original article here.

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Weborama in “Monday note”: Dealing With Data Frenzy”

Discover the Monday note’s article: “Dealing With Data Frenzy”. For any digital publisher, relying on data is no longer an option nor a luxury. It has become a necessity. Weborama is helping them on this subject as a 3rd party data provider.   Read the original article here

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Mathieu Roche for IAB UK “Time to focus on the viewable impressions”

Discover an interview of Mathieu Roche, Weborama MD France and UK, for IAB UK. Read the original article      

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Audience Driven Advertising Platform

Audience Driven Advertising Platform

Discover our new video, explaining Weborama’s positionning and presenting our tools.

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From media planning to audience planning: the next step of the programmatic (r)evolution

                          Mathieu Roche, Weborama Managing Director for France and UK, explains on iMedia Connection the digital evolution from media planning to audience planning. Read the article.

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Data and big box stores by Arnaud Caplier (IAB France Symposium)

The 19th of November 2013, Arnaud Caplier, Weborama Chief Data Officer, participated to “Data and big box stores” panel session, during annual IAB France Symposium.  

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Alain Levy and Daniel Sfez in the TV show “C’est votre argent” on BFM Business

On Friday, 15th of November 2013, Alain Levy and Daniel Sfez were Marc Fiorentino’s guests during his show “C’est votre argent” (“It’s your money”) on BFM Business. Watch the show since 11m30s. BFM BUSINESS “C’est votre argent”, vendredi 15/11/2013 à 19h45 from weborama on Vimeo.

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SFAF Revue / Financial Analysis °49: Weborama makes data talk

  Discover an interview of Alain Levy by Michèle Hénaff from SFAF Revue (Société Française des Analystes Financiers). Read the original article (FR).

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VIUZ: “What is an efficient media data? ” by Arnaud Caplier

Arnaud Caplier, Chief Data Officer at Weborama, explains on VIUZ what is an efficient media data. Read the original article (FR)

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We are data

The data revolution at the heart of the Weborama development project

Big Data is going to radically change the media, the marketing and also the strategy of businesses. It’s the revolution the world of marketing was waiting for. For 15 years, Weborama has been developing exceptional technological tools in the field of data science. These tools allow it to collect, organise, store, process and then exploit […]

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