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Volkswagen selects the data approach of M Publicite-RegieObs and Weborama

 Volkswagen, via Mediacom, selects the data solution of M Publicité-RégieObs to promote the Passat GTE launching.Thanks to Weborama’s DMP (WAM), M Publicité-RégieObs enriches audience qualification. Press release here (in french)

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Alain Levy’s interview in Les Echos Media 2015

Discover Alain Levy’s interview (Weborama’s CEO) in Les Echos Media 2015.  

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Weborama presents at Marketing Remix

 Thursday 19th November 2015 (4.10 pm) , Laurence Bonicalzi Bridier – Country Manager France of Weborama – will participate to a keynote dealing with programmatic and dataFurther information 

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Le Groupe Le Monde selects Weborama as its partner for the implementation of its Data Management Platform

 Le Groupe Le Monde has become one of the first French publishers to implement a Data Management Platform, to make customer and prospect data central to its digital communication strategy.Press release here (in french)

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Weborama presents at Data Performance Summit

 Tuesday 13th October 2015, Laurence Bonicalzi Bridier – Country Manager France of Weborama – will participate to the conference : DMP for Publisher : Benefits Further information 

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WEBORAMA AND AT INTERNET LAUNCH AT CONNECT WCM

 The Data Company and the specialist in Digital Intelligence develop a connector to link Web Analytics and Ad Serving dataDiscover the complete press release here .

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Skyboard chooses Weborama for the segmentation and the qualification of its audiences

Skyboard closed a partnership with Weborama in order to offer a behavioural targeting to their clients.Discover the complete press release here (in French).

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Alain Levy’s interview in Ratecard “Le Grand Portrait”

Discover Alain Levy’s interview (Weborama’s CEO) in Ratecard.Find the entire paper here (in French). 

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Discover “La donnée 3rd party est au service de la donnée 1st party, pas l’inverse ” by Laurence Bonicalzi Bridier, in AD-Exchange

Discover “La donnée 3rd party est au service de la donnée 1st party, pas l’inverse” by Laurence Bonicalzi Bridier, in AD-Exchange.Find the article here (in French). 

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Weborama presents at IREP conference

  Thursday 24th September 2015, Alexandra Mauraisin – Advertising & Media Director of Le Groupe La Poste – and Laurence Bonicalzi Bridier – Country Manager France of Weborama – will participate to the Keynote : MISE EN PLACE D’UNE STRATÉGIE DATA Further information 

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