espace client

image_data

Mind_the_cloud_podcast_V2

Alexis Sukrieh’s interview for “Mind the Cloud” podcast

Alexis Sukrieh, Chief Technology Officer at Weborama, has been interviewed by the Podcast “Mind the Cloud”. First, he explains the Weborama database constitution through anonymous profile qualification thanks to NLP (Natural Language Processing). Then, he details the Weborama’s infrastructure and the ongoing strategic R&D projects (data centers internationalization, cloud development).Interview here (from 10’30) 

Read more...

IAB

Round table animated by Mathieu Roche at IAB colloquium

The annual IAB colloquium was held on Thursday, 27th November at “La Gaîté Lyrique”. Mathieu Roche has animated a round table “Veni, vidi, programmatic”. After a short introduction on the latest programmatic trends, he has discussed this topic with a sample of experts:Pierre-Emmanuel Cros / Managing Director ; PerformicsAntoine Denoix, / Digital Director, multi-access, CRM […]

Read more...

Alain_Lévy_ATS

Alain Lévy’s keynote at ATS Paris on “Data Strategy”

Thursday November 13th, Alain Lévy, Weborama CEO, has presented the opening keynote of Ad Trading Summit Paris, on “Data Strategy”. First, he has shown the role of data for advertisers and publishers. Then, he has given a few advices and has explained which organization to adopt in order to set up this data strategy.Find here […]

Read more...

cp mensquare image

Data and Men: Mensquare has chosen Weborama to qualify its audience

 After CCM Benchmark, Mensquare, first french online media group, dedicated to men, collaborates with Weborama for expanding its commercial offer.Click here to read the integral press release in french.  

Read more...

lbb portrait ratecard 2

Laurence Bonicalzi-Bridier’s portrait

 Laurence Bonicalzi-Bridier, Associate Director, has been interviewed in the Ratecard magazine. She spoke about publishers and Data.“The good news for publishers is that Weborama offers them new sources for income.”Click here to find the integral french interview.

Read more...

CP_CCM_2

CCM Benchmark Advertising chooses Weborama to qualify its audiences

CCM Benchmark Advertising, the sales rep of the 1st French Internet group in audience, improves its media strategy by offering its clients a profile segmentation with Weborama.Find here the press release (in French)

Read more...

Mathieu_Roche

Mathieu Roche interview for Ratecard

Mathieu Roche (Managing Director France & UK) has been interviewed in the Ratecard magazine. He speaks about the company’s data and technological assets as well as Weborama’s offers. Click here to read the interview

Read more...

Viuz_2

Laurence Bonicalzi Bridier “Il est temps pour les éditeurs de s’approprier la data”

Discover an interview (in French) of Laurence Bonicalzi Bridier, associated director at Weborama, in Viuz : “Il est temps pour les éditeurs de s’approprier la data”. Original article here.

Read more...

Monday_note_3

Weborama in “Monday note”: Dealing With Data Frenzy”

Discover the Monday note’s article: “Dealing With Data Frenzy”. For any digital publisher, relying on data is no longer an option nor a luxury. It has become a necessity. Weborama is helping them on this subject as a 3rd party data provider.   Read the original article here

Read more...

MR_IAB

Mathieu Roche for IAB UK “Time to focus on the viewable impressions”

Discover an interview of Mathieu Roche, Weborama MD France and UK, for IAB UK. Read the original article      

Read more...

Audience Driven Advertising Platform

Audience Driven Advertising Platform

Discover our new video, explaining Weborama’s positionning and presenting our tools.

Read more...

MR

From media planning to audience planning: the next step of the programmatic (r)evolution

                          Mathieu Roche, Weborama Managing Director for France and UK, explains on iMedia Connection the digital evolution from media planning to audience planning. Read the article.

Read more...

_M1A2240

Data and big box stores by Arnaud Caplier (IAB France Symposium)

The 19th of November 2013, Arnaud Caplier, Weborama Chief Data Officer, participated to “Data and big box stores” panel session, during annual IAB France Symposium.  

Read more...